Marketing4 min

OOH: 6 physical advertising ideas for online stores

In this article, we explore the various possibilities OOH offers for ecommerce sites and how these methods can be integrated into an overall marketing strategy.

Tech5 min

What exactly does “performance” mean in ecommerce?

Beyond its widespread use, performance covers a complex reality, where technical issues and many strategies are intertwined.

Tech3 min

AI and SEO: What impacts on your strategy and your visibility?

What is the impact of AI on existing SEO strategies?

Success stories5 min

Powering a railway legacy's online expansion – the České dráhy success Story

In the heart of Europe, České dráhy, the national railway carrier of the Czech Republic with a rich history and a dedicated following, set out on a mission to modernize its merchandise sales. With the assistance of 1Presta, a leading Czech PrestaShop agency, and the versatility of the PrestaShop platform, České dráhy transformed its online presence and achieved remarkable results.

Conversion6 min

Organizing Your PrestaShop Catalog: Effective Category & Product Management

Learn effective PrestaShop catalog management, from creating categories to managing products, with tips on improving organization, SEO, and customer experience.

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