What is the price of a PrestaShop store in 2025?
Are you curious about the price of a store on PrestaShop or the cost of a PrestaShop site? You’re not alone; this important question is common among anyone considering an online store project. However, the cost of a store on the PrestaShop CMS varies depending on the specifics of each project. Our open-source solution proudly supports over 250,000 active stores and offers options for every profile: do-it-yourself (DIY) creation, official support, freelance assistance, or certified agency services. In this article, we will explore these four approaches to help you make the best decision.
Which solution is right for you?
Before diving into the details of each method, it’s essential to understand your profile to guide your choice toward the most suitable solution. This classification will save you time and help you avoid costly mistakes.
PrestaShop currently offers three different solutions:
- Classic, the free downloadable version, ideal for creating your store independently or with the help of a service provider. Learn more.
- Hosted, an all-in-one solution with hosting and support included, perfect for focusing on your business without managing technical aspects. Learn more.
- Enterprise, the PaaS solution tailored for the most ambitious companies seeking top performance without sacrificing control over costs and data. Learn more.
In this article, we will focus on the Classic and Hosted solutions:
| Profile | Indicative budget | Recommended support | Recommended PrestaShop solution |
| Solo entrepreneur | €200–600 | DIY with occasional support | PrestaShop Classic or PrestaShop Hosted |
| Small business in development | €350–2,000 | Official support or simple freelance | PrestaShop Classic |
| Growing medium-sized business | €2,000–8,000 | Experienced freelance or agency | PrestaShop Classic or PrestaShop Enterprise |
| Structured medium-sized business | €15,000 | Certified agency | PrestaShop Enterprise |
Keep in mind that this segmentation is indicative, and different solutions may suit the same profile. For example, physical merchants might opt for the DIY approach to experiment with e-commerce using their existing catalog, or they may prefer to engage an agency to create an integrated omnichannel solution that connects their payment processes and inventory management.
Need help choosing? Discover which PrestaShop offer best matches your profile and ambitions.
The 4 methods and prices to create a PrestaShop store
DIY: Create it yourself
This approach appeals to many entrepreneurs eager to master their tool from A to Z. The open-source nature of PrestaShop is particularly conducive to this, offering complete flexibility and extensive documentation that supports self-learning.
Another significant advantage of this method is its affordability. Hosting is the main expense, with prices varying based on your needs. Hostinger, a PrestaShop partner, offers optimized solutions starting at €2.99 per month, perfect for getting started. A premium theme will cost between €50 and €200, depending on its complexity. Essential modules (security, SEO, payment) generally require an investment of €100 to €300 in the first year.
In addition to these direct expenses, the primary investment will be the time needed to create your online store. Expect to spend between 30 and 80 hours depending on the complexity of your project for training on PrestaShop, basic setup, design customization, module installation, and testing. This approach also requires a certain level of diligence to avoid errors that could impact the security or performance of your site.
DIY in summary:
- Who it's for: Motivated solo entrepreneurs with available time
- Advantages: Total control, minimal cost, comprehensive learning
- Limitations: Significant time commitment, technical skills required
- Budget: €200-600
Do you enjoy learning on your own? Check out the official documentation, join the community forums, or explore our resource guides to master PrestaShop.
Official PrestaShop support: expert assistance
The Quick Start Help Service simplifies your initial steps with PrestaShop. This installation service, priced at €50 excluding tax, covers the essentials: setting up your store on the chosen server and installing a theme. It's an ideal solution to start with a solid technical foundation.
This technical enhancement offers the best of both worlds: the official expertise of PrestaShop for technical installation and your full autonomy for the remainder of the project. You will save countless hours of intricate work while enjoying the assurance of a professional installation.
This robust technical foundation grants you the freedom to customize your store according to your specific needs in the future.
Official support in summary:
- Who it's for: Beginners seeking installation security
- Advantages: Official expertise, guaranteed installation, time savings
- Limitations: Service limited to installation, no training included
- Budget: €350–750
PrestaShop freelancer: personalized expertise
The expertise of a PrestaShop freelancer merges flexibility with technical knowledge. This is an ideal solution for entrepreneurs with a clear vision who prefer to delegate technical execution. This option may also attract ecommerce managers planning a migration from another platform.
Freelancers provide a wide array of services: custom module development, integration of complex designs, performance optimization, and more. Their expertise allows them to swiftly resolve technical issues that could take you weeks to master.
A friendly piece of advice: take the time to select your provider carefully. Check their references, request examples of similar projects, and ensure they are up to date with the latest versions of PrestaShop.
An experienced freelancer typically charges between €300 and €800 per day, depending on their specialization. Common services include design integration (€500–€2,000), development of specific features (€1,000–€5,000), and monthly maintenance (€100–€400).
Freelancer summary:
- Who it's for: Specific projects with a moderate budget
- Advantages: Personalized expertise, single point of contact, flexibility
- Limitations: Variable quality, sometimes limited availability
- Budget: €2,000–€8,000
Certified PrestaShop agency: the turnkey solution
Certain projects require the comprehensive expertise of a dedicated team. The PrestaShop Agency Portal brings together these exceptional partners who possess multidisciplinary teams and proven methodologies.
An agency supports you throughout the entire value chain: needs assessment, architectural design, graphic creation, feature development, testing, training, and post-launch monitoring. This holistic approach ensures coherence and quality in the final outcome.
The expertise of an agency is especially valuable for projects with complex technical requirements: development of specific business features, multi-store, or multilingual architecture. Additionally, agencies offer contractual guarantees on timelines and quality, with dedicated support teams ready to respond swiftly in case of issues.
Agency summary:
- Who it's for: Complex projects that require guarantees
- Advantages: Complete team, proven methodology, dedicated support
- Limitations: Significant investment, less flexible process
- Budget: €5,000–€25,000
Does your project require professional expertise? Find a certified PrestaShop agency that can turn your vision into a successful online store.
Common costs across all methods
Hosting and technical infrastructure
Your PrestaShop store needs hosting to operate. You have two primary options.
The first option is to download PrestaShop for free (PrestaShop Classic) and choose your own hosting provider. As mentioned earlier, Hostinger simplifies this process with its automated installation and recognized PrestaShop expertise. You will need to manage updates and maintenance yourself. Other PrestaShop-approved hosting solutions are also available.
The second option, PrestaShop Hosted, streamlines your experience: our service takes care of everything from hosting to technical updates. This all-in-one solution starts at €24 excluding tax per month, allowing you to focus entirely on your business.
Also consider additional costs such as the domain name (starting at €10/year), the SSL certificate (often included), and backups based on your security requirements.
Theme and visual identity
Your design tells your story before a visitor even clicks. A polished interface reassures your visitors and turns navigation into a shopping experience.
Free themes provide a functional but limited foundation, best for testing a concept. In contrast, premium themes from the PrestaShop Marketplace offer sophisticated designs with numerous customization options, often tailored to specific sectors.
A custom design ensures a unique identity optimized for conversions and ideal for specific business functionalities or complex catalogs. However, this approach requires experienced designers and integrators.
Plan for future developments as early as possible: seasonal adaptations, mobile optimizations, or adjustments based on user data analysis.
Functional modules and extensions
The PrestaShop ecosystem, one of the richest in the market, offers a wide variety of modules on the PrestaShop Marketplace to enhance the functionalities of your online store.
The complexity of your catalog dictates your module needs. A catalog of 10 to 100 products relies on the essentials: SEO, security, customer reviews, and basic marketing. For catalogs ranging from 100 to 1,000 references, your store will benefit from smart categories, effective filters, and an optimized search engine. Beyond 1,000 products, automation becomes essential with specialized modules.
Specific business functionalities will also influence your requirements, such as customization modules for configurable products or multilingual and multi-currency extensions. Integrations with third-party systems (enterprise management software, customer databases, carriers) often necessitate specialized modules or custom development.
Be mindful of recurring costs: some modules require subscriptions for third-party services. In terms of visibility, advanced SEO tools and marketing (email automation, Google/Facebook ads) can cost between €20 and €200 per month, depending on your business goals.
Ready to launch your store? Explore the 4,000+ modules in the Marketplace to turn your ideas into commercial success.
Maintenance and security
Your online store needs regular maintenance to remain efficient and secure. The level of maintenance required depends on your PrestaShop plan and the complexity of your project.
With PrestaShop's Hosted plan, hosting, technical support, and legal assistance are included: automatic installation, secure hosting, support six days a week, plus guidance on GDPR and cookies for compliance in Europe. This all-in-one solution greatly simplifies store management.
With the Classic plan, you are responsible for maintenance: installing security updates, performing regular backups, and monitoring performance. You can opt to outsource maintenance, with costs varying based on complexity and service level.
Additionally, be prepared for exceptional interventions: critical fixes, recovery after incidents, and technical migrations. These costs increase with the complexity of your setup and the number of integrations.
How to estimate your budget?
To assess your needs and avoid budget overruns, consider these questions:
Technical level: Do you understand web fundamentals and CMS? This self-assessment will determine your ability to manage the project independently or your need for assistance.
Functional needs: How many products will you sell? What types of products? Do you have complex variants? Differentiate between the essential features for launch and those that can wait.
Growth projection: Anticipate your evolution over the next 2-3 years. How many monthly orders are you targeting? Are you planning for geographic expansion? These projections will help you choose a scalable solution.
These questions will clarify how much a PrestaShop site will cost in2025, as well as the freelancer vs. PrestaShop agencydifference, and how to find an affordable PrestaShop store based on your profile.
Tips for choosing the right solution
Opt for DIY if you have time and technical skills, with a limited initial budget and a project that can evolve gradually. This approach is suitable for entrepreneurs in the testing phase.
Choose official support if you are just starting out and want to leverage PrestaShop's expertise for a secure installation while maintaining control over your project's progression.
Prefer a freelancer for specific needs with a moderate budget. This option strikes the ideal balance between customization and cost, providing a single, responsive point of contact.
Engage an agency for complex or strategic projects that require guarantees. An agency brings collective expertise and security, which are crucial for ambitious projects with multiple integrations.
Success stories
The success story of Bougies de Charroux perfectly highlights the potential of PrestaShop. This family-owned business has increased its revenue tenfold in three years, reaching 2 million euros in 2022. Its CEO, Pierre Corgnet, emphasizes how seamlessly PrestaShop integrates into their business ecosystem.
This adaptability is evident in other sectors as well. Faguo has unified its inventory across physical stores and its ecommerce site, resulting in a fourfold increase in product availability. Martin Charousset, digital manager, states: “The store has been placed at the heart of our thinking. We wanted consumers to have access to real-time information.”
These testimonials illustrate that PrestaShop caters to all types of businesses, from artisans to national brands. Explore more examples of stores created with PrestaShop for inspiration and to identify best practices in your sector.
Conclusion
PrestaShop offers a solution for every entrepreneur, from independent projects to custom development. The key to making the right choice? Identify the option that aligns best with your ambitions and resources. A well-structured project from the outset will help prevent setbacks and enhance your chances of success. That said, regardless of the solution you choose, your success will also rely on your commitment and the quality of your business strategy.
| Support options | Target profile(s) | Advantages | Limitations | Estimated budget |
| Agency overview | Complex projects requiring guarantees | Comprehensive team, proven methodology, dedicated support | Significant investment, less flexibility | €5,000–€25,000 |
| Freelancer overview | Specific projects with a moderate budget | Personalized expertise, single point of contact, flexibility | Variable quality, occasionally limited availability | €2,000–€8,000 |
| Official support | Beginners seeking reliable installation | Official expertise, guaranteed installation, time-saving | Service limited to installation, no training included | €350–€750 |
| DIY overview | Motivated solo entrepreneurs with time to invest | Complete control, minimal cost, extensive learning | Significant time investment, technical skills needed | €200–€600 |
