9 key strategies to attract new customers
Every year, companies lose an average of 10% of their customers, or 50% every 5 years, according to a Harvard Business Review study. To establish their business model and continue their growth, brands must constantly develop new acquisition strategies to attract increasingly informed consumers by following new trends.
To cope with increasingly volatile customers, merchants must step up their efforts to create and deploy effective marketing strategies. As proof, the budgets allocated to acquisition keep growing.
Ad spending amounted to nearly 90 billion euros in Europe (195 billion in the United States) with an increase of 10%. Five markets, the UK (€29.5 billion), Germany (€12.4 billion), France (€8.7 billion), and Spain and Italy (€4.5 billion), account for 69% of this spending.π
Display marketing, including affiliate marketing, holds the largest share of the European market with 49.9% of the money spent on advertising, including 25.5% on social networks.
SEA accounts for 43.5% of budgets. British companies are particularly fond of it with €14.8 billion invested, far ahead of Germany (€5.6 billion), France (€3.7 billion), Spain (€1.6 billion), Italy (€1.2 billion), or Poland.
The programmatic market is also growing (+13%) and makes up a large share of the display marketing market, especially in the United Kingdom (83.5%) and Poland (78.4%).
In an increasingly competitive environment, complicated by rising acquisition costs, how can we build a relevant strategy?
To answer this, PrestaShop invites you, through this white paper, to study 9 acquisition levers to bring prospective customers to your online store, and effectively win over new customers.
Boost your store: free guide to 9 essential acquisition strategies
The back-to-school season is a prime opportunity to enhance your business. Download our free e-book on acquisition and uncover the 9 essential strategies to attract more prospects to your online store and efficiently acquire new customers.
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