Aguatec Piscinas: From WooCommerce to PrestaShop, a Migration Designed for Growth

A few months ago, we met Ismael Verdugo, Manager of Aguatec, during an online event about the trends set to shape the digital sector in 2026 across Spain and Latin America.

After his contribution to a webinar on migration, we asked whether he could spare some time to introduce us to his business before the start of his peak season, which is concentrated in the spring and summer months.

That is how we ended up speaking with Ismael himself and Francisco del Olmo, CTO and Co-Founder of Difadi.com, a certified PrestaShop Expert agency that currently provides them with support.

In this article, we present this project, how it came about, and its recent migration to PrestaShop’s open-source platform to develop its e-commerce business.

What is Aguatec Piscinas?

Aguatec Piscinas is a family business with more than 20 years of experience in the swimming pool sector in the province of Cádiz. With two physical stores in Chiclana and Conil, its business model combines product sales (above-ground pools, accessories, spare parts, chemical products) and specialized services including installation, maintenance, and cleaning.

Five years ago, backed by a well-established brick-and-mortar business and a brand that was already well known in its area, the company decided to expand into online sales and create its first online store with WooCommerce.

Using this platform seemed like a quick and easy way to get started because they had built their website on WordPress and were already familiar with the interface. It was a natural next step that worked well for a while. But the business evolved, and the platform began to show its limitations.

When technology starts holding back growth

The problem was not that the store was not generating sales. The problem was that every step forward required more effort than it should have.

The website was starting to show slowdowns, especially during periods of higher demand. Internal management became cumbersome. Dependence on plugins for basic features increased technical complexity. Integrating external systems such as an ERP or automation tools became more and more difficult.

From a strategic standpoint, important questions began to arise:

• Is the platform ready to scale?
• Can we improve SEO without relying on multiple extensions?
• What will happen when volume grows even more?

That is when Aguatec decided to assess its situation with a specialized agency.

The analysis: understanding before migrating

In 2025, they got in touch with Difadi.com, an agency specialized in e-commerce development and certified in PrestaShop. The goal was not simply to “change platforms,” but to understand whether the technology foundation was aligned with the company’s growth.

The first phase was a deep audit:

• SEO structure and ranked URLs.
• Actual server performance.
• Catalog architecture.
• Stock management and internal processes.
• Accumulated technical dependencies.

The diagnosis was clear: WooCommerce had been a good entry point, but it was not the ideal foundation for Aguatec’s volume and future growth plans.

Overcoming the fear of migration

As is only natural, the migration proposal created some hesitation.

• Fear of losing rankings.
• Fear of impacting peak season.
• Fear that day-to-day operations would be affected.

At Difadi.com, the migration was approached as a strategic process, not just a simple data transfer. The key was to plan each stage carefully to ensure continuity and improvement.

The migration to PrestaShop: rebuilding to scale

The decision was made to migrate to PrestaShop as a platform built specifically for e-commerce, designed to manage large catalogs, complex processes, and sustained growth.

This was not a matter of installing a template. A fully customized store was developed on a clean and optimized foundation. This made it possible to:

• Reduce unnecessary weight.
• Improve load times.
• Optimize the internal structure for SEO.
• Make future ERP integrations easier.
• Prepare the platform for automation.

The development included specific versions for desktop, tablet, and mobile, ensuring an experience tailored to each device.

The migration was carried out with:

• Full URL mapping.
• Strategic 301 redirects.
• Clean migration of products, categories, and customers.
• Structural reorganization of the catalog.

This was not a cosmetic migration. It was a structural improvement to the digital business.

Measurable results in 8 months

The first results came quickly. Without aggressive campaigns or significant increases in advertising investment, simply by improving the technology foundation and SEO structure, the figures were compelling:

• +362% year-over-year revenue.
• +312% in order volume.
• 50% reduction in average load time.
• Organic traffic doubled.

Beyond the numbers, the real change was operational. Internal management became more agile. The platform stopped being a limitation and became an accelerator.

What really changed

Before, the online store was an additional channel that required constant effort just to remain stable.

Now it is a structure built to grow, automate processes, and support greater volume without compromising performance.

Aguatec did not just change its CMS. It changed the foundation on which it is building its digital growth.

Conclusion

Migration is not a technical decision. It is a strategic one.

Many companies delay the change out of fear. There is a widespread concern about losing day-to-day operations, data, years of SEO work, and custom features that required both time and investment.

However, when the platform starts limiting growth, doing nothing also comes at a cost.

The Aguatec Piscinas case shows that a well-planned migration, supported by a technical team specialized in PrestaShop such as Difadi.com, can become a real growth driver.