The driving force behind your online store

Our open source software unites a global community.
PrestaShop allows ambitious entrepreneurs and companies to create and develop their own ecommerce site.

With nearly 300,000 sites already using its software across the globe, PrestaShop is the leading open source ecommerce solution in Europe and Latin America.

In 2021, PrestaShop sites generated more than 24 billion euros in online sales. Starting from November 2021 PrestaShop became part of the global family of MBE Worldwide to accelerate its growth and become together the leading global ecommerce and logistics platforms for businesses. »

Our mission

We build a truly inclusive solution for commerce to fully express its potential.

We believe that commerce is more than a platform. We believe that commerce is a human activity.
To respect the business reality of each of our clients, to express the singularity and creativity of each of our users, we build the most inclusive solution.

One that allows everyone to express their potential rather than enforcing a one-size fits all approach.

With PrestaShop Edition, PrestaShop essentials and PrestaShop Hosting, we make it easy for businesses to deploy their business on a larger scale, and with infinite customization possibilities.

Executive committee

Paolo Fiorelli

Chairman and CEO of MBE Worldwide and CEO of PrestaShop

Paolo Fiorelli joined MBE at the end of 1993. He has been Chief Executive Officer of MBE Italy and other European subsidiaries since 2001, CEO of MBE Worldwide since its inception in 2009, and he became its Chairman in 2016. Paolo is also CEO of both AlphaGraphics Inc. and PostNet Inc., MBE’s US based affiliates.

Prior to MBE, Paolo was a Senior Executive with BNL Investment Bank and Coopers & Lybrand and founder and CEO of Finint Spa, a Western Union agent for Italy, Spain and UK (the company was ultimately sold to Western Union in 2011). He graduated in Business Administration from Luigi Bocconi University in Milan.

Vlad Mihalca

Chief Transformation Officer of MBE Worldwide and Deputy CEO of PrestaShop

Vlad Mihalca joined MBE in February 2022 as Chief Transformation Officer, being responsible for the Group’s digital transformation, leading the integration between MBE traditional core business and Prestashop.

Prior to MBE, Vlad was Head of Digital for Poste Italiane Group where he also covered since 2012 several leadership positions in the Digital Payments and Digital Banking areas. Previously, he covered management positions in the IT and Marketing departments in the Telco Industry.

Vlad holds a bachelor’s degree in Computer & Electronic Engineering from University of L’Aquila (1995) and earned a Masters Degree in Informatics and Telecommunications at the Turin Polytechnics (1996).

Éric Sénéchal

Managing Director

Drive the company’s development, seize new growth opportunities and maintain strategic partnerships

After graduating from EISTI, he began his career at Essilor International, where he was responsible for choosing new technologies within the IT department. He then took charge of the associated developments for ESSILOR Europe. After managing two agencies in the field of new technologies and ecommerce, he then founded a start-up specialized in managing the commercial performance of ecommerce sites. Thanks to his experience as a PrestaShop solution integrator and then as an editor, he joined PrestaShop at the beginning of 2020 as VP Engineering, then became CTO.

Annabelle Freret

Chief People Officer

To take up the challenge of hypergrowth by developing the potential of teams and the collective and to grow the values of PrestaShop.

After a Master’s degree in Business School and an MBA in Human Resources Management, Annabelle started her career in international mobility and compensation & benefits. Since then, she has taken on more extensive responsibilities in human resources management in France and internationally in groups with strong growth, retention and talent attraction challenges. Since 2017, she has held HR management positions in highly competitive sectors.
Annabelle joined PrestaShop in June 2022 as Chief People Officer with the mission to effectively address the structural challenges of a fast-growing company and accelerate the deployment of its strategy in a benevolent manner.

Pawel Visor

Chief Marketing Officer

To make PrestaShop stand out in the world thanks to the success of our merchants and the expertise of our community

With several experiences mixing the co-creation of startups ( in 2005 and Brainify in 2015), as well as the marketing management of companies of various sizes (Bivea in 2008 and in 2010), Pawel specialized early on in the ecommerce sector.
He joined PrestaShop in January 2020 to bring a growth marketing vision, and help PrestaShop to grow.
In October 2022, he is appointed Chief Marketing Officer to structure and drive a marketing vision in line with PrestaShop’s growth and positioning objectives.

Sophie Ancely

Chief Sales & Operations Officer

Generate value for all our partners and support the growth of our merchants by deploying a high quality customer and partner experience, on a daily basis.

Since graduating from ESSEC MBA in 2001, Sophie always wanted to participate to the growth of online commerce. She joined actors such as HP or PayPal, in 2006, before creating her Fashiontech company – MyVestiaire.

During her 20 years in tech and ecommerce, including 11 at PayPal, Sophie set up and scaled sales teams for France, before taking responsibility for the development of PayPal in the Scandinavian region and being appointed Director Cross Border Trade in Europe, to grow the business generated by all international transactions.

Convinced that an inclusive and diverse culture generates richer ideas and leads to more robust execution, Sophie has been actively involved in the development of Diversity & Inclusion actions, for which she was a PayPal spokesperson.

Sophie joined PrestaShop in November 2022 as Chief Sales & Operations Officer.

« Our ambition is to become the leading commerce platform enabling businesses worldwide to accelerate their growth through a perfectly integrated PrestaShop/MBE offering, from creating an online store to delivering their customers’ orders. »

Éric Sénéchal, Managing Director

Rémi Dewitte

Chief Technical Officer

To manage technological excellence and deliver the open source software, its extensions, its distribution platform as well as the PrestaShop information system.

As CTO and co-founder of Synako, he delivers SaaS products and helps CEOs and CIOs to architect their next generation IS/IT. Interested in software engineering since he was 10 years old, he owns a computer science master degree and also has an MBA specialized in innovation. Convinced that software can accelerate business transformations, augment people and make the world a better place, his expertise is mainly in enterprise and technology architectures. Beyond this passion, he has also learned to be a team leader.

He successfully delivered a platform used to mission tow trucks for the car assistance industry. He helped major companies to build their business technology platforms and deliver mission-critical software in complex environments: ADEO, Engie, La Redoute, Rubix, BNP Paribas, Renault, AXA, BPCE, etc.
He lives in France. He reads a lot about how to be a good father to his four lively children and has the opportunity to train every day.

Gianluca Gurgoglione

Chief Financial & Legal Officer

At the company’s side to manage PrestaShop’s financial and legal affairs.

After graduating in Economics, Gianluca first became interested in the energy sector: he joined ENI S.p.A. as an economic analyst and was later promoted to Financial Controller. After working in various countries in Asia and the Middle East, Gianluca returned to Italy to join MBE Group in 2017 as Group Reporting Manager; he was then promoted to the role of Region Controller, responsible for the activities in Italy and Worldwide, playing an active role in scaling the Group’s revenues and business lines.

Gianluca joined PrestaShop in March 2023.

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