About this guide
High-intent gifting events like Mother's Day shorten decision time. Customers arrive ready to buy, but they are also more demanding when it comes to payment, delivery, trust, and support.
This guide walks you through six operational steps to convert this traffic without unnecessary friction. You will learn how to streamline payments, reassure customers on delivery, make trust visible, improve product clarity, handle last-minute questions, and capture demand beyond your storefront.
Each step is paired with selected PrestaShop modules so you can take action immediately.
Key dates to anticipate
| Event |
Date |
| Mother’s Day (ES) |
May 3, 2026 |
| Mother’s Day (PL) |
May 26, 2026 |
| Mother’s Day (IT) |
May 10, 2026 |
| Mother’s Day (FR) |
May 31, 2026 |
STEP 1: Remove payment friction at the moment of decision
Category: Payment by card or wallet
During Mother’s Day campaigns, customers do not want to figure out your checkout. They expect it to work quickly, with familiar payment methods and as little friction as possible.
If the payment step feels slow, requires too many fields, or does not match local habits, conversion drops immediately.
Focus on fast, trusted payment options that help customers complete the order without hesitation.
Use cases
- Mobile buyers using faster checkout methods
- Customers expecting local payment options
Recommended modules
PrestaShop Checkout Built with PayPal
Offer card payments, PayPal, and express checkout in one module. It works well as the main payment layer when you want broad coverage and a familiar checkout flow.
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REDSYS card payment (bizum, clicktopay, refunds)
Add Redsys card payments together with Bizum and Click to Pay, plus refund handling from the back office. It complements your core checkout by adding local payment methods and stronger operational control.
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Apple Pay - One click order, click to pay
Enable Apple Pay on compatible devices so customers can complete the order with a faster mobile-first flow. It complements the other payment modules by focusing specifically on speed and ease for Apple users.
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STEP 2: Reassure customers with delivery clarity
Category: Delivery tracking & notifications
When customers buy a gift, delivery timing becomes part of the decision. They want to know if the order will arrive on time before they commit.
Clear delivery information reduces hesitation before checkout and reassures customers after the purchase.
Make delivery visible at both stages: before the order with clear promises, and after the order with tracking updates.
Use cases
- Last-minute Mother’s Day purchases
- Customers checking shipping timing before checkout
Recommended modules
Estimated Delivery Date V3 - Smart Modules
Display estimated delivery dates directly on product and checkout pages before the order is placed. It is the clearest pre-purchase reassurance layer when timing matters.
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Advanced delivery dates
Set more advanced delivery date rules based on your shipping logic, catalog conditions, or carrier setup. It complements the estimated date module by giving you finer control over how delivery promises are calculated.
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Tracking Center - Parcel tracking for 85+ carriers
Connect carrier tracking and centralize shipment updates after the order is confirmed. It complements the two delivery-date modules by focusing on post-purchase visibility.
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STEP 3: Make trust visible through real proof
Category: Customer reviews
Gift purchases often increase hesitation. Customers want reassurance that the product is reliable and that your store can be trusted.
Visible reviews and ratings help reduce doubt and support faster decisions.
Show trust signals at different levels: store reputation, product-level proof, and review visibility beyond your storefront.
Use cases
- First-time visitors discovering your store
- Customers comparing multiple gift options
Recommended modules
Google My Business: display reviews & invitations
Display your Google Business reviews on the storefront and invite customers to leave new store-level feedback. It is useful when you want external brand trust signals before shoppers dive into product detail.
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Shop Product Reviews : Customer Reviews Product & Shop
Collect and display product reviews and shop reviews inside your store with customizable rating criteria and display blocks. It complements Google reviews by bringing detailed review content closer to product comparison and conversion points.
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Google Customer Reviews
Request post-purchase feedback and surface eligible review signals across Google environments such as Search and Shopping. It complements the other two review modules by extending trust beyond the storefront.
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STEP 4: Improve product clarity with visual signals
Category: Badges & logos
Customers scan quickly during high-intent moments. Visual cues help them understand your offer without reading long descriptions.
Labels and icons make products easier to compare and help priority items stand out.
Use them to guide attention, clarify key attributes, and reduce the effort needed to choose the right gift.
Use cases
- Highlighting bestsellers, new arrivals, or seasonal picks
- Making product attributes easier to compare at a glance
Recommended modules
Product Labels and Product Stickers
Create custom stickers and labels to highlight bestsellers, promotions, seasonal picks, or new arrivals on product visuals. It works best as a manual or campaign-driven merchandising layer.
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Stickers and Labels on products
Apply labels automatically based on catalog conditions such as category, manufacturer, stock, or other product rules. It complements the first module by focusing more on automated display logic across larger catalogs.
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Product features images (icons) & labels visualization
Turn selected product features into icons and visual markers on listing and product pages. It complements the two sticker modules by focusing on feature readability and comparison rather than promotional labels.
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STEP 5: Stay available when the last question blocks the order
Category: Support & online chat
Many purchases are lost because of small unanswered questions. Delivery timing, return conditions, product details, or promotion rules can stop a customer just before checkout.
Real-time support helps remove these last blockers while traffic is still warm.
Build a support stack that covers instant replies, live messaging, and structured follow-up when needed.
Use cases
- Delivery or return questions before purchase
- Product clarification just before checkout
Recommended modules
Smartsupp Live Chat & AI Chatbots
Provide real-time chat and AI-powered replies to handle common questions instantly. It works as the first support layer to answer delivery, product, and promotion queries without leaving the page.
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WhatsApp Live Chat With Customers & WhatsApp Business
Open a direct WhatsApp conversation from your storefront and connect it to WhatsApp Business. It complements the chatbot by giving customers a familiar live messaging channel when they want a human answer quickly.
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Live Chat, Contact form and Ticketing System
Combine live chat, contact forms, and ticket management in one module. It complements the other support tools by adding structured follow-up and case handling when a simple instant reply is not enough.
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STEP 6: Capture demand beyond your storefront
Category: Marketplaces
High-intent demand does not always start on your storefront. Many customers begin their product search on marketplaces.
Being present on these channels helps capture additional demand while keeping your catalog and operations aligned.
The goal is not to be everywhere. It is to expand reach with connectors that help you stay in control.
Use cases
- Customers starting their search on marketplaces
- Diversifying traffic sources during peak periods
Recommended modules
Amazon Market Place
Synchronize your catalog with Amazon and manage marketplace orders from your store environment. It is the most direct way to capture intent on Amazon while keeping product data and order flows connected.
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Mirakl - multi-marketplaces connector
Connect your store to Mirakl-powered marketplaces through one dedicated connector. It complements the Amazon module by supporting broader marketplace distribution across retailer ecosystems rather than one single channel.
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FastBay - eBay Marketplace Synchronization
Synchronize products, stock, and orders with eBay automatically from your PrestaShop store. It complements the other marketplace modules by adding a dedicated eBay connector for merchants who want channel-specific coverage.
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Checklist
✓ Optimize your payment options
✓ Make delivery timing visible
✓ Display trust signals
✓ Clarify your product offering
✓ Prepare real-time support
✓ Expand your sales channels
Remove friction first. Then scale what works.
