Create an online store
Create an online store easily with PrestaShop. Join our 300,000 merchants who have chosen to sell online and grow their business thanks to our ecommerce website creation tool.
How do you create an online store?
Create your online store step by step:
Create an ecommerce site easily
Our turnkey ecommerce website creation tool assists you at every stage of designing your future online store.
Customize your merchant site according to the type of business
Work on your brand image with an attractive online store that meets your customers’ expectations.
Offer intuitive navigation to your customers by clearly displaying the following information: delivery, general conditions of sale, GDPR, shipping and return policy, refund policy, payment security, etc.
All our themes and features are adapted to mobile devices and are fully customizable: colors, images, design and typography.
Create the product listings and pages of your online store
Easily integrate all the items you want to sell on the web. Our ecommerce platform allows you to create and manage a catalog with thousands of items and hundreds of categories.
Insert the variations and references of the items (or import them with a CSV file): price, size, description, EAN code, weight, stock, photos, etc.
Fully secure online payments
Each time a product is sold, an invoice is sent to the customer in PDF format. You can check the order status of each customer at any time from your dashboard.
Add VAT for each item in one click and view the final sale price. Activate the different payment methods on your website so that your potential customers can complete their purchases easily and securely.
Several online payment solutions are available. Accept payments by Visa, MasterCard, payment cards, American Express or PayPal and let your users choose: payment in installments, bank card or bank transfer.
Personalized shipping & pickup in store
The largest delivery companies are partners with our ecommerce solution. Choose the shipping methods and set the shipping costs for each product or leave the choice to your visitors. Do you have a shipping service or do you want to set up click and collect? Our ecommerce solution adapts to your needs and allows you to add personalized delivery solutions ideal for local stores.
Find the inspiration to create an online store
The best examples of ecommerce sites are available on our Examples page.
Draw inspiration from these examples and create an online store site tailored to your tastes and the needs of your business.
Start selling online
Once the design of your online store is complete; add the PrestaShop modules that will allow you to create an effective web marketing strategy and grow your online sales.
Your shop evolves and adapts to your needs thanks to our partners' modules
Major ecommerce players offer modules that can be activated directly from your back office, to make your ecommerce project a success.
Develop your online business with a marketing strategy
Increase the sales channels and the number of features of your online store with PrestaShop modules: :
- Increase the visibility of your products on Google and social networks
- Add verified reviews from your customers
- Create custom sales funnels
- Add marketing automation tools
- Access web analytics services from your store: Google Analytics, Google Search Console
Develop the sales funnel
To succeed in selling online, it’s important to choose the right levers. With our ecommerce solution, you can natively:
- Add promotions and discounts on your product pages
- Create a newsletter
- Issue abandoned cart reminders
- Recommend similar articles
Perfect your sales funnel by adding up-selling and cross-selling campaigns to increase the number of products in your customers’ shopping carts. Add a loyalty system or work on your email campaigns and increase the ROI of your ecommerce store.
Increase your sales through marketplaces
Improve the visibility of your online store and reach more potential customers by displaying your items on Google Shopping with our PrestaShop Marketing with Google solution.
Access the most important marketplaces like Amazon or Rakuten. Our modules allow you to synchronize all your sales outlets on a single interface and boost your online visibility.
Sell on social networks
Thanks to PrestaShop Social, you can easily display your products on Facebook and Instagram from your merchant site.
Create ad campaigns from your back office and increase your store traffic to sell more.
Would you like to have an online store for each country? All you have to do is activate the multistore option. This allows you to access each of your online stores from a single interface. Thus, you can adapt your ecommerce store according to the specificities of each country: VAT, payments, languages and products.
Manage your online store in just a few clicks
Manage your website and your ecommerce from a centralized dashboard. Connect your sales outlet systems to your ecommerce to gain an overview of your business.
Do you do dropshipping?
No problem, you can export the orders as a CSV file and share them with your supplier.
Frequently Asked Questions
Frequently asked questions when starting an online store
What budget do you need to create an online store?
The budget required to create an online store with the Classic offer is around €15 per month (minimum).
These monthly fees are for hosting your ecommerce site and purchasing the domain name.
You can add any additional expenses such as the payment system, marketing campaigns, delivery costs, etc.
It all depends on your online store’s functional needs and your target market’s browsing habits.
To create a store with the Hosted offer the pricing starts from €24 Excl. VAT per month and includes hosting, various themes, and preinstalled modules (GDPR, VAT, Marketing, Payments, Shipping, etc.), as well as phone or chat support.
To find the offer that best suits your needs, you can compare the features on this page.
What legal status do you need for your ecommerce business?
Do you have an idea for an online store?Do you have a product or market you want to test?
Microenterprises are ideal.
With a maximum turnover of €176,200, you can start selling from your online store in just 24 hours.
Your company’s SIRET and SIREN numbers will be shared with you quickly; then, you will be able to update the important pages: Legal notices, General Terms and Conditions, cookies and data consent.
Fill out the form now on the official Self-Employed portal website.
EURL/SARL (single-owner limited liability company/limited liability company)
In the event that your ecommerce turnover is about to exceed €176,200 or that you want to design an online store with others, one of these two statuses will allow you to continue to grow your ecommerce store with a ceiling of 7.63 million euros in sales.
SAS (simplified joint-stock company)
This company legal status is valid for entrepreneurs with an online sales business with stable revenues.
This form of business is the solution for all merchants wishing to open their capital to investors and evolve their online store.
For clear information on the legal aspects and formalities of your plan, we advise you to read the steps you need to take to create an online store.
What types of products should I sell online?
If you want to sell online, it is important to think about the products before launching because they will decide the potential profitability of your business, whether they are digital products, such as ebooks or software, or physical products that can be sold online such as clothing, jewelry or even electronic devices.
You may also want to consider selling services or subscription offers to earn recurring revenue. However, some items are subject to strict marketing rules or are simply prohibited. To find out more, don’t hesitate to consult our guide to the most on-trend items of 2023.