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Selling online in other countries can be a great business opportunity, provided you take the right measures to internationalize your ecommerce business.

For ecommerce businesses—whether you have 10 or 10,000 customers—increasing your customer base is essential to growing your brand. But customer acquisition isn’t always as straightforward as it may seem. So how do online stores find new customers? First, it’s all about finding relevant people to get through the (virtual) door. After that, it’s all about building a relationship that proves the value of your product and brand. What is customer acquisition? Customer acquisition is finding people who want to buy what your brand sells. When you do it right, customer acquisition is a value-over-volu...

Founder Éric Carrière and ecommerce manager Julien Huot tell us about the benefits and results of the PrestaShop Hosting offer.

Online sales success is largely based on visual aesthetics. Generative artificial intelligence offers vendors a great way to renew the appeal of their site by creating high-impact images, realistic product scenarios, and even using personalized virtual models. Read: Generative AI, an essential asset for ecommerce Illustrate your storytelling For an ecommerce site, buying art is an expensive solution that most often forces vendors to focus on product photos. In fact, mood visuals are rare, and yet they also contribute to offering Internet users a unique and immersive experience. Solutions such ...