Boosting Sales by 325%: The Power of Ecomail and PrestaShop in JB Sport’s Success

1. The Initial Challenge

Before making the switch to PrestaShop, JB Sport operated on a custom-built website. While functional, the old platform was cumbersome, difficult to maintain, and made updates time-consuming. This inefficiency prompted the decision to transition to PrestaShop, a robust and user-friendly e-commerce platform designed to streamline site management and enhance sales processes.

2. Unifying the Customer Experience with PrestaShop

One of the first steps JB Sport took after switching to PrestaShop was to unify its digital presence. A redesigned website provided a more seamless and modern user experience, while a new email marketing template aligned with the updated site aesthetics, creating consistency across the brand’s sales channels.

However, despite these improvements, JB Sport was only using basic email automations, such as abandoned cart recovery. This meant they were missing out on many of the advanced email marketing opportunities that Ecomail’s integration with PrestaShop offers.

3. The Power of Ecomail Integration

Ecomail’s integration with PrestaShop unlocked many powerful features that JB Sport could leverage. This integration synchronizes key data points, including contacts, orders, and website activities, making creating personalized and data-driven campaigns easier for the marketing team. 

After consulting with specialists from Ecomail, the JB Sport team learned how to optimize their email marketing strategy. By adding more advanced automations, such as welcome emails, post-purchase nurturing, discount offers on second purchases, and reactivation campaigns, they could engage their audience more effectively and drive higher sales.

4. Significant Growth in Q4 2023

The results of these efforts were evident in the last quarter of 2023, when JB Sport’s email campaigns generated CZK 523,000—representing a 325% year-on-year revenue increase. Email marketing accounted for 10% of total sales during this period, showcasing the significant role it played in the company’s success.

Here’s a closer look at the key mailing statistics for JB Sport’s most successful email campaigns in Q4 2023:

Black Friday Campaign: 

•   Delivered: 9,914 emails
•   Open Rate (OR): 18.93%
•   Click-Through Rate (CTR): 16.14%
•   Conversion Rate (CR): 3.06%
•   Revenue: CZK 36,530

Christmas Campaign:

•   Delivered: 17,180 emails
•   OR: 18.53%
•   CTR: 5.18%
•   CR: 0.80%
•   Revenue: CZK 50,608

Last-Minute Hockey Gifts Campaign:

•   Delivered: 17,708 emails
•   OR: 17%
•   CTR: 5.18%
•   CR: 0.80%
•   Revenue: CZK 34,198

 

Each of these campaigns utilized tailored email templates, special offers, and clear calls to action to drive engagement and conversions.

5. Automation: The Secret to Higher Conversion Rates

Email automation played a crucial role in boosting JB Sport’s conversion rate from 7% last year to 11% in 2023. By using automated workflows like abandoned cart recovery, JB Sport ensured that every customer interaction was timely, relevant, and personalized. 

For instance, their abandoned cart emails achieved an impressive 52.57% conversion rate, demonstrating the power of well-targeted automation in recapturing lost sales opportunities.

6. Growing the Contact Database and Personalizing Offers

Another key factor behind JB Sport’s success was the growth of their contact database, which doubled compared to the previous year. PrestaShop’s integration with Ecomail made it easy to add pop-up forms and collect valuable customer data, which helped fuel their targeted marketing efforts.

By offering personalized discounts, product recommendations, and timely promotions, JB Sport kept their customers engaged and encouraged repeat purchases. Features like discount coupons and in-person pickup options also enhanced the overall shopping experience, contributing to the company’s strong results.

Result: Incredible ROI: A Return of 4349%

For JB Sport, the investment in Ecomail and PrestaShop has paid off handsomely. In Q4 2023, they spent CZK 11,760 on email marketing and earned CZK 523,000 in return, equating to an astounding 4349% ROI. In other words, for every CZK invested in email marketing, JB Sport received 44 CZK back.

What’s Next for JB Sport?

While JB Sport has already seen impressive results, there is still room for growth. With plans to implement additional automations, such as welcome sequences, post-purchase nurturing, and discount offers for repeat customers, the company expects to see even greater returns from their email marketing efforts in 2024.

Conclusion

JB Sport’s experience illustrates the transformative power of integrating PrestaShop and Ecomail. By combining a modern e-commerce platform with advanced email marketing tools, they not only boosted their sales by 325%, but also achieved a remarkable 4349% ROI. For any e-commerce business looking to scale its operations, JB Sport’s success story highlights the importance of leveraging data, automating processes, and delivering personalized customer experiences.

Want to experience the power of Ecomail and PrestaShop for yourself? Start your free 14-day trial today and see how you can boost your sales and grow your database effectively.