Which POS solution for omnichannel management? Victor et Violette's choice
In recent years, the concept of “phygital” has gained significant traction. After testing their business model online, many ecommerce merchants are eager to open physical stores to connect more closely with customers, allow them to try products, and foster direct relationships. This decision necessitates the right technical solutions to support an effective omnichannel strategy. Today, we illustrate this journey through the story of Victor et Violette, a brand specializing in 100% organic cosmetics.
Sensitive, reactive, or atopic skin—or eczema—makes it challenging to find suitable skincare. Reading labels and identifying allergens is crucial. In 2017, as organic product distribution was still in its infancy, Emmanuelle Cassin launched Victor et Violette, an ecommerce site developed with PrestaShop. It features new routines from natural, sensory brands that adhere to a strict set of criteria. The online venture was soon followed by the opening of two physical stores.
The first store opened in 2018 in Bruguières, north of Toulouse; the second opened in 2020 in the Carmes district of the pink city. In 2023, following robust growth, the company relocated the original store to triple its space, adding a treatment room and workshops.
Today, Victor et Violette offers over 2,000 organic and natural products from renowned brands, artisans, and innovative companies.
Managing a phygital business
From the outset, Victor et Violette sought a POS system compatible with their ecommerce site. They opted for PrestaShop POS (Prestatill solution), which streamlines card, cash, check, and mobile payments while providing a unified system for catalog, stock, pricing, promotions, and customer database management—across both the site and physical locations.
At the time, Prestatill was the only intuitive and powerful solution available, making the decision straightforward. The team's responsiveness and attentiveness were also critical factors.
Emmanuelle Cassin, Founder of Victor et Violette
Driving commercial strategy
The success of Victor et Violette hinges on product quality—formulas, textures, packaging, advice, and in-store experience. Every detail is meticulously analyzed: brand performance, stock levels, sales trends, etc., thanks to statistics exported from PrestaShop POS.
I can easily export all the stats I need. It’s a true daily decision-making tool.
With this unified system, the company executes its strategy seamlessly. Immediate access to consolidated results aids in refining promotions, scheduling campaigns, and taking real-time corrective actions when targets aren’t met.
Improving customer service
Victor et Violette is highly attentive to its local clientele. Here, too, PrestaShop POS helps consolidate the customer database and facilitate omnichannel usage. Customers can use the same account online and in both physical stores.
In-store clients receive receipts via email, or they can access them in their online purchase history. It’s a popular feature!
A scalable solution
Installing PrestaShop POS with Prestatill was quick and intuitive—even for non-tech-savvy staff. If needed, the support team is responsive and receptive to improvements.
I truly appreciate the platform’s scalability. The tech team listens to our feedback and consistently enhances the features—we grow together!
Loyalty program in the pipeline
Looking ahead, Victor et Violette is considering a unified loyalty program managed through PrestaShop POS. It would reward purchases made both online and in-store and include features such as points, vouchers, exclusions, and minimum thresholds.
With PrestaShop POS (Point of Sale), enjoy all the features of your PrestaShop store in a physical shop. Benefit from centralized and simplified sales management, both online and in-store, with a user-friendly interface and multiple payment options for a smooth and efficient experience.
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