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You have decided that 2023 will be the year you finally realize your e-commerce site dream, the business idea that you’ve had in mind for some time. Great! Before you get started, it’s a good idea to do some research and be prepared. Here are 9 essentials that will help set you up for success. Knowing the market, the competition, the target audience, your brand, your business plan and how to market your site are all essential elements for growing a company. In this article, we will explore each of these points in more detail. 1. Understanding your market First of all, it is important to know t...

Spurred on by the impact of the pandemic, advertisers wanted to know if their pre-pandemic beliefs and data about consumers still held true today. Many suspected that the consumer journey had shifted, but to what extent and how? At Microsoft Advertising, we had an inkling that consumer behaviors may have changed more than anticipated, so we commissioned a leading global research and advisory firm to conduct research. Forrester Consulting conducted an online survey of 5,329 employed adult consumers who had made an online purchase via PC in the previous six months. Additionally, they conducted a...

On July 1, 2021, the VAT rules applicable to distance selling and more broadly to BtoC E-commerce will be profoundly modified for all European Union (EU) countries. The implementation of the set of texts amending these rules, known as the "E-commerce package", consisting of Directives 2017/2455 of December 2017 and 2019/1995 of November 2019 which was initially supposed to come into force on January 1, 2021 has ultimately been postponed by 6 months due to Covid-19. Redefining the concept of distance selling and introducing a single threshold Among the new features are the redefinition of the c...

Customer reviews are essential to any business, especially in today's digital age, where word-of-mouth can travel quickly online. However, getting customers to leave reviews can be challenging, and knowing how to leverage positive reviews can be equally daunting. This article will explore strategies for getting more customer reviews and how to leverage positive ones to benefit your business. Why Are Customer Reviews Important? Customer reviews play a significant role in the decision-making process for potential customers. In fact, 79% of customers trust online reviews just as much as personal ...