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6 tips to optimize your e-mail marketing strategy
Find out quick and easy ways to boost your e-mail marketing strategy with these tips.

The 10 essentials before creating your ecommerce business

Ecommerce: what your customers really want

PrestaShop Checkout, a 100% secure solution
An unprecedented solution to attract more customers, all around the world...

Catalog optimization to improve SEO, UX and sell more
When we perform the analysis of the requirements of a PrestaShop store to provide a good user experience and the requirements to perform a good SEO positioning, we realize that they are mostly coincident, although there are small nuances that must be taken into account at each stage of optimization. The architecture of the store Structuring categories thematically makes it easier for the user to navigate the store, helping them easily find the products they are looking for and improving the user experience. It will also make it easier for Google to understand the structure of the store, allowi...

VAT: New rules applicable for the European Union from July 1st 2021
On July 1, 2021, the VAT rules applicable to distance selling and more broadly to BtoC E-commerce will be profoundly modified for all European Union (EU) countries. The implementation of the set of texts amending these rules, known as the "E-commerce package", consisting of Directives 2017/2455 of December 2017 and 2019/1995 of November 2019 which was initially supposed to come into force on January 1, 2021 has ultimately been postponed by 6 months due to Covid-19. Redefining the concept of distance selling and introducing a single threshold Among the new features are the redefinition of the c...

Why Consent Management applies to your online shop as well

PSD2 SCA is here. Is your shopping cart ready?

Will 2023 be the year sustainable shipping overtakes express shipping?
Living in a society of instant gratification, consumers expect to receive orders as soon as possible and preferably faster. But what about the environmental impact. Are express deliveries harming the planet? A deep dive into the benefits of sustainable logistics, looking into the current preferences of online shoppers and eco-friendly solutions for international shipments. Aren’t we already heading towards a more sustainable world? Not at first glance, according to the e-Shopper Barometer study, which analyzes online purchases in 21 European countries, 10% of all purchases made in Europe are...

A list of green and creative packaging ideas

Sustainable shipping 101

6 tips to optimize your e-mail marketing strategy

Advertising on TikTok: everything you need to know

Unleashing the power of topic clusters: structuring product categories for enhanced online visibility

Facebook ads: 6 tips to improve the ROI of your campaigns

Why have – and how to animate – the blog of an online store

Grow your online sales with Live Shopping

Marketing Automation: The key to an exceptional customer experience

A beginner's guide to personalizing messages for your customers

How to nail down the right pricing strategy

The 10 essentials before creating your ecommerce business

Ecommerce: what your customers really want

The rise of sustainable media, a new report

Discover how shoppers want to buy: Insights from 110K+ checkouts

Navigating the SEO Landscape: Five Mistakes To Avoid

The subscription model in ecommerce: unlock growth with stability

Some essentials before creating your ecommerce business

New study: The Workday Consumer Has Logged In

What is a PIM system and why it's essential in ecommerce?

As de Carreaux & PrestaShop: an online store that breaks new ground

Material Escolar, A very didactic ecommerce business!

How Le Chocolat Alain Ducasse got a new showcase with PrestaShop Pro Services

Use Case: How the online store Les Raffineurs managed to grow thanks to Klaviyo's PrestaShop integration

Customer reviews: How to get more of them and how to exploit the good ones

Ecommerce & accessibility: Making online shopping more inclusive

Speed of Lite: How LiteSpeed web servers power enterprises

How to secure a PrestaShop store from hackers in 2022?

What you need to know about Shopify vs PrestaShop

Migrating from Shopify to PrestaShop: the guide to success

What you should know about migrating from Magento to PrestaShop

Understanding the migration process to PrestaShop
