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When we perform the analysis of the requirements of a PrestaShop store to provide a good user experience and the requirements to perform a good SEO positioning, we realize that they are mostly coincident, although there are small nuances that must be taken into account at each stage of optimization. The architecture of the store Structuring categories thematically makes it easier for the user to navigate the store, helping them easily find the products they are looking for and improving the user experience. It will also make it easier for Google to understand the structure of the store, allowi...

On July 1, 2021, the VAT rules applicable to distance selling and more broadly to BtoC E-commerce will be profoundly modified for all European Union (EU) countries. The implementation of the set of texts amending these rules, known as the "E-commerce package", consisting of Directives 2017/2455 of December 2017 and 2019/1995 of November 2019 which was initially supposed to come into force on January 1, 2021 has ultimately been postponed by 6 months due to Covid-19. Redefining the concept of distance selling and introducing a single threshold Among the new features are the redefinition of the c...

Living in a society of instant gratification, consumers expect to receive orders as soon as possible and preferably faster. But what about the environmental impact. Are express deliveries harming the planet? A deep dive into the benefits of sustainable logistics, looking into the current preferences of online shoppers and eco-friendly solutions for international shipments.  Aren’t we already heading towards a more sustainable world?  Not at first glance, according to the e-Shopper Barometer study, which analyzes online purchases in 21 European countries, 10% of all purchases made in Europe are...