Resources6 min

Ecommerce: what your customers really want 

A summary of our latest white paper focused on what customers really want from ecommerce.

Group of people trekking
Resources4 min

The rise of sustainable media, a new report

Marketing8 min

Advertising on TikTok: everything you need to know

Male worker in a plant warehouse
Conversion4 min

PrestaShop Checkout, a 100% secure solution

An unprecedented solution to attract more customers, all around the world...

Conversion8 min

Catalog optimization to improve SEO, UX and sell more

When we perform the analysis of the requirements of a PrestaShop store to provide a good user experience and the requirements to perform a good SEO positioning, we realize that they are mostly coincident, although there are small nuances that must be taken into account at each stage of optimization. The architecture of the store Structuring categories thematically makes it easier for the user to navigate the store, helping them easily find the products they are looking for and improving the user experience. It will also make it easier for Google to understand the structure of the store, allowi...

Legal

VAT: New rules applicable for the European Union from July 1st 2021

On July 1, 2021, the VAT rules applicable to distance selling and more broadly to BtoC E-commerce will be profoundly modified for all European Union (EU) countries. The implementation of the set of texts amending these rules, known as the "E-commerce package", consisting of Directives 2017/2455 of December 2017 and 2019/1995 of November 2019 which was initially supposed to come into force on January 1, 2021 has ultimately been postponed by 6 months due to Covid-19. Redefining the concept of distance selling and introducing a single threshold Among the new features are the redefinition of the c...

Legal

PSD2 SCA is here. Is your shopping cart ready?

Logistics6 min

Will 2023 be the year sustainable shipping overtakes express shipping? 

Living in a society of instant gratification, consumers expect to receive orders as soon as possible and preferably faster. But what about the environmental impact. Are express deliveries harming the planet? A deep dive into the benefits of sustainable logistics, looking into the current preferences of online shoppers and eco-friendly solutions for international shipments.  Aren’t we already heading towards a more sustainable world?  Not at first glance, according to the e-Shopper Barometer study, which analyzes online purchases in 21 European countries, 10% of all purchases made in Europe are...

Logistics4 min

A list of green and creative packaging ideas

Logistics4 min

Sustainable shipping 101

Marketing8 min

Advertising on TikTok: everything you need to know

Marketing6 min

Facebook ads: 6 tips to improve the ROI of your campaigns

Marketing5 min

Why have – and how to animate – the blog of an online store

Marketing6 min

Grow your online sales with Live Shopping

Marketing5 min

How to nail down the right pricing strategy

Marketing5 min

Ten powerful tips to boost your e-commerce branding

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Resources8 min

The 10 essentials before creating your ecommerce business

Resources6 min

Ecommerce: what your customers really want 

Group of people trekking
Resources4 min

The rise of sustainable media, a new report

SEO google console
Resources4 min

Navigating the SEO Landscape: Five Mistakes To Avoid

Resources6 min

Some essentials before creating your ecommerce business

Resources6 min

What is a PIM system and why it's essential in ecommerce?

Tech5 min

Speed of Lite: How LiteSpeed web servers power enterprises 

Tech6 min

What you need to know about Shopify vs PrestaShop

Tech5 min

Migrating from Shopify to PrestaShop: the guide to success

Tech6 min

Understanding the migration process to PrestaShop

Tech4 min

How to start your ecommerce business ?