1. Homepage
  2. Blog

Blog

Marketing4 min

OOH: 6 physical advertising ideas for online stores

In this article, we explore the various possibilities OOH offers for ecommerce sites and how these methods can be integrated into an overall marketing strategy.

Conversion7 min

A payment gateway: What is it and why is it important?

Resources9 min

The PrestaShop Day 2024 – as if you were there

Conversion

Conversion

Increase revenue with a frictionless checkout experience

Building and maintaining a custom checkout experience is complex and costly, which can make it difficult to expand globally.

Conversion3 min

Streamlining ecommerce transactions: Enhanced security and seamlessness on any device

In a rapidly evolving digital landscape, the ability to pay for purchases rapidly is crucial.

Marketing

Marketing6 min

Selling on Instagram: The getting started guide

Follow our tips to optimize your online store's presence on this social network brimming with opportunities.

Marketing4 min

OOH: 6 physical advertising ideas for online stores

Marketing4 min

Top tips for brand newsletters

Logistics

Young hispanic woman smiling confident leaning on delivery package at store
Logistics5 min

Discovering the Omnichannel Revolution: Insights for Retailers

Retail is evolving as digital and physical shopping merge into an omnichannel approach.

Logistics5 min

How does your return policy affect your online store's success?

Logistics5 min

Why outsource your shipping?

Tech

Tech3 min

AI and SEO: What impacts on your strategy and your visibility?

Tech7 min

The role of geolocation feature in your global PrestaShop store

Tech4 min

Is your online store efficient enough?

Tech4 min

Overview of the most popular ecommerce analytics solutions

A young man and woman working on laptops while sitting on a couch
Tech6 min

Predictive AI helping your performance

Tech4 min

Conversational AI to boost customer relations

Tech6 min

Customer reviews: How to get more of them and how to exploit the good ones

Tech5 min

Ecommerce & accessibility: Making online shopping more inclusive

Tech5 min

Speed of Lite: How LiteSpeed web servers power enterprises 

Every 2 weeks, get the best ecommerce tips and latest trends in your inbox.

By submitting this form, I agree to the data entered being used by PrestaShop S.A for sending newsletters and promotional offers. You can unsubscribe at any time by using the link in the emails sent to you. Learn more about managing your data and rights.

Resources

Ressources9 min

The PrestaShop Day 2024 – as if you were there

Resources7 min

The Right Way To Use Price Testing Methods in a PrestaShop Store

Resources8 min

Generative AI, an essential asset for ecommerce

Resources5 min

Payment management in the daily life of ecommerce merchants

Asian woman writing on a piece of paper and sitting on a desk
Resources6 min

Re-thinking Black Friday

Resources8 min

The 10 essentials before creating your ecommerce business

Resources6 min

Ecommerce: what your customers really want 

Group of people trekking
Resources4 min

The rise of sustainable media, a new report

Resources8 min

Discover how shoppers want to buy: Insights from 110K+ checkouts

Success stories

Success stories5 min

With buy-now-pay-later, Ravate stores boosted conversions by 30%

Success stories3 min

How Prestashop Hosting Contributes To The Success Of Caves Carrière's Online Store

Success stories6 min

Gallia, Blédina, PrestaShop: The recipe for direct-to-consumer success

bougie parfumée
Success stories5 min

A duo that shines: Les Bougies de Charroux and PrestaShop

Interior design couch and furniture
Success stories6 min

Nest Dream: How the online furniture store succeeded in internationalization

Success stories5 min

Singer: a tailor-made PrestaShop store

Success stories5 min

As de Carreaux & PrestaShop: an online store that breaks new ground

Success stories6 min

Material Escolar, A very didactic ecommerce business!

Success stories

How Le Chocolat Alain Ducasse got a new showcase with PrestaShop Pro Services