OOH: 6 physical advertising ideas for online stores

At a time when digital dominates the world of advertising, the importance of Out of Home (OOH) campaigns remains undeniable, even for online stores. In fact, despite the predominance of digital, physical advertising is an effective way to complement online strategies and reach consumers in their daily lives. In this article, we explore the various possibilities OOH offers for ecommerce sites and how these methods can be integrated into an overall marketing strategy.

1)  Presence in stands and at events

Participating in events and installing custom stands at trade shows are dynamic ways for an online store to materialize for potential customers.

More than just a product presentation, a trade show presence is an opportunity to create a tangible brand experience. It gives you the chance to interact directly with consumers, collect their opinions and increase brand awareness through word of mouth.

These face-to-face interactions also give you the ability to demonstrate the benefits of your products in a concrete way. Don't miss out on these great opportunities to leave a lasting impression of your brand and its products.

2)  Dynamic displays

Digital or traditional signage located in strategic locations such as bus stops, subway stations or along major roads captures attention in places where consumers spend time. Creative design and a clear message can turn a simple walk into a memorable interaction with your brand.

The visual impact of these ads is crucial: a striking image or slogan can remain engraved in the minds of passersby. These ads also increase brand recognition while potentially stimulating visits to your ecommerce site.

3)  Magazine and newspaper ads

Despite the growth of digital, magazines and newspapers are still excellent channels, especially when targeting certain demographics. Printed ads in these media can catch the eye of readers interested in specific products. This could be high-end or niche products, for example.

These types of ads also procure the credibility and editorial authority of the chosen media for your brand. Choosing the right publication is essential to strengthening the perception of quality and reliability around the online store.

4)  Flyers and leaflets

Handing out flyers or leaflets in high-traffic areas can effectively complement an online campaign. These materials are particularly useful for announcing a promotion or the launch of a new product, and are a great way to redirect traffic to an ecommerce site.

This method also offers the advantage of geographically targeting promotions and reaching potential customers in specific areas. In this way, the effectiveness of the overall advertising campaign is greatly improved.

5)  Samples

Offering samples is a proven method for introducing new products to the market. Potential customers can test the product before purchasing it, an advantage that increases the chances for conversion.

For an online store, this strategy can be particularly effective at events or in partnership with physical stores. Offering free samples creates a physical interaction that builds interest and trust in the product and facilitates the online purchase decision.

6)  Stickers

Stickers are an inexpensive and versatile way to promote your brand. They can be distributed at events, included in shipped orders or even offered to business partners for additional exposure.

By choosing attractive designs and catchy messages, stickers can become mobile, mini billboards to spread your brand message. In this way, loyal customers can become ambassadors and participate in your brand's expansion in a fun way.

Conclusion

OOH strategies are a great way for online stores to add another dimension to their audience outreach. These methods strengthen your brand's presence in consumers' daily lives and create a more personal and memorable connection. Integrating OOH into your marketing strategy can not only diversify your advertising approach, but also complement and strengthen your digital campaigns. Far from being a traditional and outdated option, OOH is a dynamic and vital component of modern advertising.