A duo that shines: Les Bougies de Charroux and PrestaShop

Do you know the history of Les Bougies de Charroux? This handcrafted business, which has specialized in scented candles for nearly 15 years, has harmonized its expertise with an ecommerce site, using PrestaShop technologies to build a thriving online presence.

The origin of Les Bougies de Charroux

Born in 2007, Les Bougies de Charroux is a family business that sells handcrafted scented candles. Pierre Corgnet, son of the founders and passionate CEO of the business, told us that his parents used to make candles by hand and sell them directly, first in their store in Charroux (Allier), then in other sales outlets. Still today, the main commitment of Les Bougies de Charroux is to offer its customers products that respect their environment and their health.

From 2017, Pierre Corgnet, has made it his main mission to structure and digitalize the family business. This task involves taking over the reins of Les Bougies de Charroux's online presence. He therefore decided to use PrestaShop to develop the ecommerce side of the family business: bougies-charroux.com was born.

Choosing PrestaShop and PrestaShop Checkout

Pierre Corgnet explains that the choice of PrestaShop is linked to three concrete advantages:

• Seamless integration: a 100% ecommerce platform that integrates seamlessly with the entire business environment (including ERP).
• Creative freedom: UX management, allowing all the brand's graphic designers to express themselves fully and create the image that suits us
• Scalability: The variety of modules available on the PrestaShop Marketplace makes it possible to have an evolutionary platform that grows at the same pace as the business.

When it came to choosing a payment solution for the ecommerce site, Les Bougies de Charroux opted for PrestaShop Checkout. Developed in conjunction with PayPal, PrestaShop Checkout integrates with the front and back office and represents a huge operational advantage for Pierre Corgnet. In addition to adapting to the particularities of different European markets (such as the Bancontact payment system in Belgium), PrestaShop Checkout offers a wide range of after-sales solutions, providing fast, concrete answers to all the business's customers.

A long-lasting success story

The results are clearly visible and the figures speak for themselves. Between July 2019 and the end of 2022, turnover increased from 200,000 euros to 2 million euros. The number of packages sent has also multiplied, from 7,000–8,000 to 40,000 a year.

As a result, the ratio of Les Bougies de Charroux ecommerce site sales to total sales has risen from 5% to 20%.

A bright future for the family business

Pierre Corgnet envisions a future in which the business goes omnichannel, weaving even stronger links between physical stores and the website. As he puts it so well, the business's growth depends on a seamless shopping experience where "a customer who enters a store can also use the web, and a customer who enters via the web can also discover our stores".

This adventure illustrates the power of the alliance between traditional craftsmanship and modern technology, a symbiosis embodied by the fruitful collaboration between Les Bougies de Charroux and PrestaShop.

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