Our graphic territory
Simple powerful, evolutive, inclusive.
Logotype
![](/wp-content/uploads/2024/04/Visuel-3-1.jpg)
Our new logo is that of a modern brand at the service of commerce.
A sober, visual word
The brand name speaks for itself, hence the desire to not add any symbol or emblem.
A custom-made typography
An original creation, it symbolizes efficiency and performance, thanks to a refined design and an impactful weight, all in capitals. It also evokes proximity and accessibility through a certain roundness.
Assertive colors
Black on light background, white on dark background and blue on a black background, the colors are timeless (black and white), with a soft yet assertive proprietary blue.
Versions
![](/wp-content/uploads/2024/04/01-9.jpg)
R0 G0 B0
# 000000
C0 M0 Y0 K100
![](/wp-content/uploads/2024/04/02-10.jpg)
R164 G219 B232
# a4dbe8
C38 M0 Y7 K0
![](/wp-content/uploads/2024/04/03-10.jpg)
R255 G255 B255
# ffffff
C0 M0 Y0 K100
![](/wp-content/uploads/2024/04/04-10.jpg)
To ensure the logo is legible and visible, a minimum surrounding clearspace has been defined to protect it. This must be respected. The minimum clearspace is the first letter P of the logotype. Do not place text in this area.
![](/wp-content/uploads/2024/04/05-7.jpg)
To ensure all elements remain legible, the minimum width must be respected for the logotype and its symbol. The minimum size varies depending on the reproduction format.
Use on backgrounds
![](/wp-content/uploads/2024/04/06-4.jpg)
For optimal visibility, use the monochrome black version on light backgrounds and the monochrome white version on darker backgrounds.
Use blue version only on black background.
N.B. When using disturbed backgrounds (photography), make sure the logo sits on a homogeneous part and use the white
or black version according to the best contrast.
Typefaces
our own typeface
![](/wp-content/uploads/2024/04/Visuel-2-1.jpg)
PrestaShop has its own typography: the PrestaFont. It offers several variants for each of the letters composing PrestaShop.
Different families were developed to express the scalable, customizable and adaptable nature of the PrestaShop solution. It is used for titles only. It can be used on all communication supports.
To feature the various glyphs, it is recommended to use the natural behavior of the PrestaFont. However, it is possible to change glyphs manually, if certain rules are respected (see page 28).
N.B. This typeface is available (on request) from the PrestaShop Brand Experience team.
Accompanying typefaces
![](/wp-content/uploads/2024/04/07-3.jpg)
IBM Plex Sans
The IBM Plex Sans is our corporate font. It is used on all communication supports N.B. This font is subject to copyright. It is available on Google fonts
![](/wp-content/uploads/2024/04/08-3.jpg)
Arial
Arial is our substitute font, notably for office purposes (PPT, word, email signature…). This is a system font available on all computers.
Monograms
Versions
![](/wp-content/uploads/2024/04/09-3.jpg)
![](/wp-content/uploads/2024/04/12-2.jpg)
![](/wp-content/uploads/2024/04/10-2.jpg)
![](/wp-content/uploads/2024/04/11-2.jpg)
If the choice of a monogram is open, it is best to have variations across
different applications.
The monograms are applied:
- In black with blue on light background
- In white with black on dark backgrounds
- In blue with black on black background
They can be used as email signatures, goodies, social networks, newsletter.
Colors
Primary
![](/wp-content/uploads/2024/04/01-7.jpg)
Pantone 635 C
C 38 M 0 Y 7 K 0
R 164 G 219 B 232
# a4dbe8
![](/wp-content/uploads/2024/04/02-7.jpg)
Pantone
C 0 M 0 Y 0 K 100
R 0 G 0 B 0
# 000000
![](/wp-content/uploads/2024/04/03-7.jpg)
Pantone
C 0 M 0 Y 0 K 100
R 255 G 255 B 255
# ffffff
Secondary colors
![](/wp-content/uploads/2024/04/12-1.jpg)
Pantone 2253 C
C 27 M 0 Y 23 K 0
R 189 G 233 B 201
# bde9C9
![](/wp-content/uploads/2024/04/06-2.jpg)
Pantone 1205 C
C 0 M 10 Y 50 K 0
R 248 G 224 B 142
# f8e08e
![](/wp-content/uploads/2024/04/09-2.jpg)
Pantone 2085 C
C 14 M 20 Y 0 K 0
R 222 G 205 B 231
# decde7
![](/wp-content/uploads/2024/04/04-7.jpg)
Pantone 7723 C
C 69 M 0 Y 53 K 7
R 80 G 166 B 132
# 50a684
![](/wp-content/uploads/2024/04/07-2.jpg)
Pantone 136 C
C 0 M 30 Y 80 K 0
R 255 G 191 B 63
# ffbf3f
![](/wp-content/uploads/2024/04/10-1.jpg)
Pantone 2076 C
C 60 M 75 Y 0 K 0
R 134 G 89 B 181
# 8659B5
![](/wp-content/uploads/2024/04/05-5.jpg)
Pantone 7734 C
C 77 M 0 Y 80 K 62
R 40 G 97 B 64
# 286140
![](/wp-content/uploads/2024/04/08-2.jpg)
Pantone 138 C
C 0 M 56 Y 100 K 8
R 222 G 124 B 0
# de7c00
![](/wp-content/uploads/2024/04/11-1.jpg)
Pantone 7665 C
C 64 M 84 Y 0 K 32
R 94 G 54 B 110
# 5e366e
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