Our graphic

Simple powerful, evolutive, inclusive.


Our new logo is that of a modern brand at the service of commerce.

A sober, visual word

The brand name speaks for itself, hence 
the desire to not add any symbol or emblem.

A custom-made typography

An original creation, it symbolizes efficiency and performance, thanks to a refined design and
 an impactful weight, all in capitals. It also evokes proximity and accessibility through a certain roundness.

Assertive colors

Black on light background, white on dark background and blue on a black background, the colors are timeless (black and white), with a soft yet assertive proprietary blue.


Black version

R0 G0 B0
# 000000
C0 M0 Y0 K100

Blue version

R164 G219 B232
# a4dbe8
C38 M0 Y7 K0

White version

R255 G255 B255
# ffffff
C0 M0 Y0 K100


Surrounding clearspace

To ensure the logo is legible and visible, a minimum surrounding clearspace has been defined to protect it. This must be respected. The minimum clearspace is the first letter P of the logotype. Do not place text in this area.

Minimum sizes

To ensure all elements remain legible, the minimum width must be respected for the logotype and its symbol. The minimum size varies depending on the reproduction format.

Use on backgrounds

For optimal visibility, use the monochrome black version on light backgrounds and the monochrome white version on darker backgrounds. 
Use blue version only on black background.
N.B. When using disturbed backgrounds (photography), make sure the logo sits on a homogeneous part and use the white 
or black version according to the best contrast.


our own typeface

PrestaShop has its own typography: the PrestaFont. It offers several variants for each of the letters composing PrestaShop.

Different families were developed to express the scalable, customizable and adaptable nature of the PrestaShop solution. It is used for titles only. It can be used on all communication supports.

To feature the various glyphs, it is recommended to use the natural behavior of the PrestaFont. However, it is possible to change glyphs manually, if certain rules are respected (see page 28).

N.B. This typeface is available (on request) from the PrestaShop Brand Experience team.

Accompanying typefaces

IBM Plex Sans

The IBM Plex Sans is our corporate font. It is used on all communication supports
N.B. This font is subject to copyright. It is available on Google fonts


Arial is our substitute font, notably for office purposes (PPT, word, email signature…). This is a system font available on all computers.



If the choice of a monogram is open, it is best to have variations across
different applications.
The monograms are applied:

  • In black with blue on light background
  • In white with black on dark backgrounds
  • In blue with black on black background

They can be used as email signatures, goodies, social networks, newsletter.



Light blue

Pantone 635 C
C 38 M 0 Y 7 K 0
R 164 G 219 B 232
# a4dbe8


C 0 M 0 Y 0 K 100
R 0 G 0 B 0
# 000000 


C 0 M 0 Y 0 K 100
R 255 G 255 B 255
# ffffff

Secondary colors


Pantone 2253 C
C 27 M 0 Y 23 K 0
R 189 G 233 B 201
# bde9C9


Pantone 1205 C
C 0 M 10 Y 50 K 0
R 248 G 224 B 142
# f8e08e


Pantone 2085 C
C 14 M 20 Y 0 K 0
R 222 G 205 B 231
# decde7

Accent colors

Pantone 7723 C
C 69 M 0 Y 53 K 7
R 80 G 166 B 132
# 50a684


Pantone 136 C
C 0 M 30 Y 80 K 0
R 255 G 191 B 63
# ffbf3f


Pantone 2076 C
C 60 M 75 Y 0 K 0
R 134 G 89 B 181
# 8659B5


Pantone 7734 C
C 77 M 0 Y 80 K 62
R 40 G 97 B 64
# 286140


Pantone 138 C
C 0 M 56 Y 100 K 8
R 222 G 124 B 0
# de7c00


Pantone 7665 C
C 64 M 84 Y 0 K 32
R 94 G 54 B 110
# 5e366e

Download all the assets you need

PrestaShop core elements available in one place to add to your creatives and communications.

Communication kits


Brand platform

More details about our brand, our mission, our vision, and our values.

Verbal territory

Our specific guidelines to share with whoever writes for PrestaShop.