30 Call to Action Verbs for your online store

Call to action (CTA) buttons are essential for converting visitors that land on your website. Great CTA buttons engage the shopper and entice them to complete an action, from adding products to a cart to making purchases.

Just as your website design and products give your website character, the words you choose for your CTA buttons can give your site an edge. Making subtle changes to your Call to Action text can impact your shop’s effectiveness.Today we’re sharing 30 call to action verbs to liven up your online store.

CTAs for adding an item to the shopping cart

The most common call to action button is one that prompts customers to add items to their carts. The default text on PrestaShop stores, is “Add to Cart”. While this makes it crystal clear what you want your customers to do, there are a few other ways to deliver the same message:

  1. Shop
  2. Buy
  3. Get
  4. Purchase
  5. Order
  6. I want this!
  7. Add to… Tote / Basket / Luggage / Box (or anything related to your business)

CTAs for purchasing digital products

A growing segment in ecommerce is the sale of digital products. You can use the same CTAs as your would for traditional merchandise, or you can customize them for digital products. Depending on what you’re selling, try the following:

  1. Download
  2. Watch
  3. Read
  4. Reserve
  5. Schedule
  6. Book

CTAs for requesting additional details

Whether customers are browsing your home, category or product page, you should always lead them towards a conversion. For customers who aren’t quite ready to make the purchase, sway their decision by providing more information about the product. Consider using:

  1. Request
  2. Find
  3. Uncover
  4. Learn
  5. Discover
  6. Explore
  7. Browse
  8. Compare
  9. See more

CTAs for engagement

Sometimes you just want customers to join your community. Whether they subscribe to your newsletters or become your fan on social media, each action helps you reach potential customers. For these CTA’s, your goal is to get customers to want to interact with you. It’s why you want these CTA’s to be very clear and specific. Include one or many of the verbs listed below:

  1. Call
  2. Ask
  3. Live Chat
  4. Subscribe
  5. Contact us
  6. Register
  7. Sign Up
  8. Like, Tweet, Follow (any other social media verbs)

No matter what action you’re trying to entice customers to complete, remember that each button should resonate with the reader. By aligning the verb you choose with the action and your customers place in your conversion funnel, you increase your chances for converting them.

Are you ready to refine your online shop with our list of call to action verbs? Edit your call to action text directly from your back office.

  1. Click Localization > Translations.
  2. Under the “Modify Translations” tab, select “Front-office translations”, your theme, and the language you’d like to work on, and then click “Modify”.

Want more ideas for improving your call to action buttons? Check out our list of 15 examples of CTA’s that drive conversions for online stores.
Not an online merchant yet? Get started today with PrestaShop Cloud for a fully-hosted online shop – for free! What are you waiting for?

Every 2 weeks, get the best ecommerce tips and latest trends in your inbox.

By submitting this form, I agree to the data entered being used by PrestaShop S.A for sending newsletters and promotional offers. You can unsubscribe at any time by using the link in the emails sent to you. Learn more about managing your data and rights.

These articles may interest you