Tips on how to increase your conversion rate on PrestaShop
If you're running an online store on PrestaShop, choosing the right payments provider is crucial to your success. A fully optimized customer payment experience can significantly boost your sales, while a poor checkout page can be a costly mistake. In this article, we'll show you how to find the right payments module that maximizes conversions and keeps your customers happy.
Offer a Wide Variety of Payment Methods
The first step to creating a great checkout experience is to offer a wide range of payment options. Customers are more likely to make a purchase if they can pay with their preferred method, especially if they're located in a different country where certain payment methods are more prevalent. For instance, MobilePay and PayPal are extremely popular in certain European markets, so it's important to have these options available to attract more customers. In fact, over half of European consumers pay with a non-card method, and this trend is growing, so it's crucial to offer plenty of payment methods to capture this audience.
Streamline the Payment Journey
Aside from offering a sufficient number of payment methods, you can also optimize the checkout process itself to increase conversions. For example, customers are more likely to complete a purchase if they don't have to manually enter their payment information every time they pay. Additionally, with more and more customers shopping on mobile devices, it's essential to ensure that your checkout page is mobile-friendly.
Keep Your Checkout Page Updated
It's important to keep your checkout page up-to-date to ensure that it remains relevant and effective. As customer preferences change and new payment methods emerge, you'll need to adapt your checkout page to keep pace with these trends. Failure to do so may result in lost sales and frustrated customers.
Stay Compliant with Regulations
Complying with regulations can be a challenge for online businesses, especially in the EU where new regulations like PSD2 and DSA are constantly being introduced. While these regulations are necessary to ensure safe transactions, they can be difficult to navigate for merchants. However, it's crucial to find a way to remain compliant, as your risk incurring fines for not doing so.
Viva Wallet, understands the importance of offering a top-notch checkout experience, which is why they’ve developed the Viva Wallet Smart Checkout for PrestaShop module. The module is designed to cover all your payment needs, so you can focus on growing your business.