Nest Dream: How the online furniture store succeeded in internationalization
Founded in 2023, Nest Dream is a 100% Spanish online company specializing in furniture. We had the opportunity to meet and talk with Carlos Reyero, Director of the store, who shared with us the history, challenges and future plans for Nest Dream.
Can you tell us a little about the history of Nest Dream?
Nest Dream resulted from the merging of several small furniture brands spread across Europe. The idea was to create a single brand for high-end designer furniture that would be recognized across the continent. We want to be a reference in the interior design world, beyond Spain, throughout the European Union. We have been importing furniture for more than 10 years, and that has given us an in-depth knowledge of the manufacturing processes, the best materials, and the peculiarities of each material.
What has been Nest Dream's experience in the online furniture market?
The online furniture market is very complicated, especially when it comes to showing the quality of our products through images. We have great confidence in our product, which is why we offer up to 5 years of warranty and a 60-day return policy.
How does Nest Dream stay at the forefront of interior design trends?
We get a lot of help from our suppliers and we analyze the trends that are emerging in other continents. This allows us to quickly adapt to new trends in the world of interior design. This sector, although it may not seem like it, is very similar to the fashion sector.
What makes Nest Dream different from other competitors?
We focus on maintaining the quality of our products without cutting material costs. Although this may affect our price competitiveness, what we want when a customer receives a Nest Dream product, is for them to feel like they have purchased a product for life.
We understand that it is difficult to evaluate the quality of a product with only online images, so we have created a photography and video studio to show the details of our products as realistically as possible.
Could you explain the Nest Dream business model and describe the considerations you took into account when choosing the technology for your online store?
Our business operates exclusively online, so it was vital to choose a specialized ecommerce platform that would allow us to grow without limitation. That was a lesson we learned from our first project, which used another CMS (Content Management System). We migrated to PrestaShop because it offers us scalability and is a very robust and customizable e-commerce platform.
What were the main challenges and advantages you experienced during the development of your online store with PrestaShop?
Our biggest challenge was expanding to different European countries with different languages and currencies. PrestaShop offered us significant advantages in this regard, as its system handles language and currency differences effectively. Being a scalable platform, we were able to implement a large part of our business model using modules from its Marketplace that adapted to our needs with custom programming.
Speaking of customization and the challenge with the variety of currencies, how did you overcome this challenge?
We chose PrestaShop Checkout to solve problems we had with errors in payments and currency conversions. We managed to simplify our payment process, making it faster and easier with credit cards and other options.
Apart from currencies, what other benefits has PrestaShop Checkout helped you with?
In addition to currency matching, the PayPal option allows us to offer interest-free deferred payments and accept any type of currency, which has increased our sales in countries such as Poland, the Czech Republic, and Sweden. Likewise, the security issue is well managed.
How important is payment security for your customers?
Security is fundamental for a payment gateway, and the fact that transactions pass through PayPal provides more confidence for both the customer and us. The ticket management is fast and intuitive, and we found that the platform is very useful in terms of administrative management, since everything is handled from the back office.
How has PrestaShop Checkout impacted the conversion rate and customer experience?
PrestaShop Checkout has had a big impact, multiplying our conversion rate by 6 in countries that do not use euros, where we had problems with our previous gateway.
This solution also saves time for both our customers and us, which has improved the customer experience in order fulfillment.
Looking towards the future, what are your goals and how do you plan to achieve them?
Our goal is to continue growing technologically to stay ahead of the game. This year, we are focused on increasing our market share in France and Germany, which will lead us to expand our investment in other countries.
What do you think will be the main challenge for ecommerce in the next 5 years and what advice would you give to new merchants?
I think the main challenge for e-commerce in the coming years will be sustainability. Adapting consumer standards to products will be key to building customer loyalty. For merchants who are just starting out, I would advise them to take their time to build a solid business foundation. An attractive website without well-founded business pillars is just that, a beautiful website.