Local SEO: Best Practices
SEO is an important factor when it comes to website traffic for e-commerce business. This is the reason why focusing on building your SEO practices is a great step in the right direction. In order to do so, you need to be well-acquainted with what strategies and practices have been tried and tested. But, to get there, you need first to understand what SEO is and why it holds such predominant importance.
What is SEO, and why is it important?
SEO is traditionally known as Search Engine Optimization. In essence, it allows you to increase your position or boost your rank on a search engine result page. Incorporating perpetually, good SEO strategies can result in increased traffic to your website. In addition, it boosts revenue and sales as well.
Search engine pages that operate today can skim through billions of pages of data in the matter of half a second! But, their ultimate goal is to deliver data and results that are unbiased and do so as accurately and as swiftly as possible. To get your website to show up in the results, there are innumerable factors that come into play.
Positive attributes of SEO
The importance of having these factors pinned down is salient. The reason behind this is the number of positive attributes SEO brings, such as:
- The primary source of the traffic to your website
- Allows better user experience
- Increase conversations and engagement
- Increase in sales and revenue
- Always being up to date
- SEO is quantifiable
Now that you are all caught up on the importance and essence of this new age marketing strategy, proceeding towards optimum practices that are essential seems pronounced.
A few factors that play an essential role in SEO
There are certain practices that must be followed to ensure that the content you have uploaded is SEO-friendly. That is, it complies well with local SEO. So, following is a prompt overview of all the components that play a significant role for SEO:
#1: Meta Description
Meta descriptions are predominantly for the purpose of providing a brief description of your page. Another way to look at it would be, meta descriptions are identical to what a synopsis is to every book. Having a meta description which is curated in an orderly and informative fashion, can provide a lot of assistance to increase traffic. It is important to keep your meta description under 150 characters and in addition, include keywords in it.
#2: Keyword density and research
Everyone would agree that keyword research is a predominant factor when it comes to a successful SEO strategy. When we use the term keyword, it refers to either words or phrases that are actually used by people when they search for anything. These words are essentially the words that are being typed into search engines on a large scale.
Every search engine uses these texts as reference points while skimming through an enormous amount of data. The optimum way to make use of keywords is not to use terminology that the industry uses but to use the terminology that a regular person in need of informative blogs will use.
Google’s keyword planner can be of great use once you have certain keywords pinned down. It will show you an estimate of search traffic, which that specific keyword might generate. Another factor to keep in mind is allowing the keywords to flow naturally in your content. If not, the information provided would not be helpful or effective at the least.
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#3: Title tags
Title tags are referred to as the paramount factor of your on-page SEO components. Title tags are the main text, which tends to appear in the results of the search engine. This title tag allows the user to understand what the page entails in its entirety briefly. On the other hand, the title will also tell Google what your page is all about. When it comes to title tags as well, there are certain things to keep in mind.
- Include a keyword
- Under 55 characters
- Brand name inclusion is important
- The ideal order would be a Brand name / business name, followed by the service the brand provides. For example, The Envelope Works | Manufacturing the best envelopes in town.
#4: NAP information
NAP is an acronym used for Name, Address, and Phone Number. One of the crucial factors that are included when Google is looking through different pages of information is each company’s location. According to business experts, the more your business information is found, the more consistent and visible your site will be in a local search.
#5: Customer reviews
On conducted research, it was discovered that over 92 percent of consumers tend to succumb to reading online reviews. In addition, people also judge businesses on how their overall rating provided by other customers. Because of this very factor, getting positive online reviews is important. The higher the rating, the better the quantity and quality of your reviews. This is directly related to the exposure you endure. To have positive reviews, prompt customer service is required, and asking for feedback (customer reviews) is also important.
#6: Mobile accessibility
With cheaper mobiles and cheaper internet services, accessing everything on the go has become even easier and quicker. This also means that websites have to pay attention to how accessible their sites are when it comes to the mobile experience. Google already possess mobile-friendly guidelines; all one needs to do is follow them and avoid incurring a possible loss in mobile traffic.
These are the few important factors that come into play, but they aren’t the only ones. Other factors such as permalinks, backlinks, schema markup, anchor text optimization, and image optimization also play a significant role in SEO.
It is vital to remember that your SEO strategies will help your business effectively and immensely. It will allow you to have the opportunity to have increased traffic and a recurrent customer base. Customers will have the opportunity to come across your website and business when they are in search of something relevant to your website. Another thing to keep in mind is to research about the SEO strategies your competitors are inculcating. This will help give you a rough idea. If you work on the factors mentioned in this blog post, you are definitely on the right path.