You have to write all features this way (without quotes but within semicolons): ";Case Size:1,Brand:Frontier Bulk,...,UOMPEREA:400"
In this example ... means all your features between features Brand and UOMPEREA
In Import CSV for column Features(Name:Value:Position:Customized) choose collumn above for import.
Or You can add features names to each value ";Case Size:1;Brand:Frontier Bulk;...,UOMPEREA:400;" for each row and do import CSV as many times as you have features. In Import CSV for column Features(Name:Value:Position:Customized) choose each collumn above for import at a time.