Hi there,
I've taken a look at your website and see that there are a few places that could be improved.
-Failed a speed test: Check out google's page speed test for itemized solutions in order to improve your speed score. This can have quite a significant impact on your conversion rates.
- On your homepage, your Call To Action button (show now) is hard to see. Make it more visible by changing the color, size, and or background
-improve product titles and descriptions: it is difficult to understand the difference in value and their are limited details explaining why your customers should buy. Click here for a quick guide on improving your product page. See below for an example. Also consider how many details are being included that are unnecessary, your pages seem overloaded!
- Move essential or promotional materials to the landing page above the fold or even to the banner (clients shouldn't have to scroll to find them)
Best of luck with your shop, if you have any additional questions, please feel free to contact me.