[Module] Search Console for PrestaShop

[Tropicalista]

With this plugin you can have access to all Google Search Console analytics data inside your site and access to useful data as keyword positions, number of clicks, click through rate and impressions from last 16 months of data inside your PrestaShop site.

Google Search Console, formerly known as Google Webmaster tools, give you access to useful data such as keyword positions, number of clicks, click through rateand impressions.

You can choose custom date to perform your data analysis and you will have access to last 16 months of data.

You can learn how your site is viewed on Google Search and by users:

 

• You can see which queries your site was displayed in search results.
• You can know if some queries have driven more traffic than others to your site.
• You can find out the traffic by country
• You can find out the traffic by device
• You can find out what is your site position based on different keywords

This plugin gives you a lot of informations about your site, like:

• “Clicks” shows the number of clicks to your website per search query, but keep in mind it doesn’t account for everything— you’ll quickly notice your clicks per query don’t add up to the total clicks number it gives you.
• “Impressions” is the number of times your website came up on Google results. This might include a lot of times when you came up for a weird search query (like if someone is looking for a client you have listed on your website) or showed up on the 8th page, which might as well be not at all. Still, you should understand these numbers as your site’s potential to broaden its reach.
• There’s also “CTR”: click-through rate. This number tells you what percentage of impressions resulted in a click through. Remember, there are a ton of different ways that your website can make an impression without necessarily being relevant, so a low number isn’t necessarily that bad.
• Finally, there’s “Position.” This number shows you where your website appears in an average user’s search engine results page (SERP). We’re talking about organic results, so shopping, images, videos, etc., but not AdWords. There are 10 results per page, so any number below 10 means you’re on the front page and doing pretty well.

 

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Edited September 12, 2018 by Tropicalista (see edit history)