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[tuanbusku]

As debates go, it may lack the zest of what we've witnessed during this presidential campaign season, but manufacturers of blenders and juicers do have strong opinions about which product is best for transforming fruits and vegetables into juice.

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In an informal canvassing by HFN during last month's International Home + Housewares Show, vendors of both products held their turf on the effectiveness of their products in making healthy, all-natural juice. Juicer manufacturers extolled the purity of what their products make, versus what they regarded as the less-pure results of juicing with a blender. "There is only one way to make juice, and that is with a juicer," said Meagan Bradley, vice president of marketing for The Legacy Cos., maker of the Omega juicer brand. "Juicers pull out the pulp, whereas blenders don't," Bradley said. "Also, low-speed juicers can handle what people call the 'super-foods,' like kale and wheatgrass. Blenders are for people who like smooth ies. People who like both juice and smoothies should invest in both types of products, Bradley said, noting that Omega is planning to roll out a line of blenders later this year. Omega's key juicing launch at the Housewares Show was the Juice Cube, a versatile product that can also make nut butters, nut milks such as almond milk or soy milk, and baby food. It can also extrude pastas, make fruit sorbets and grind coffee beans and herbs.

"Juicers extract actual, pure juice," said Cole Mecray, chief operating officer of Coway Co., which offers the Juicepresso cold-press juicer. "Blenders re ally don't extract juice. All they do is pulverize fruits and vegetables. " Jessica Yoo, brand manager for Kuvings, said that some juicers don't necessarily extract all of the pulp. "Slow juicers still get some pulp, and their juice has more texture than what you get out of fast juicers," she said. "You also get some of the fiber from the ingredients with a slow juicer." Kuvings debuted a new version of its C7000 Whole Slow Juicer, designed with a hopper that has a larger opening for adding more ingredients. Extracting the pulp provides the highest-quality juice, said Sarah Mattison Berndt, nutritional ex pert for the Juiceman brand of Spectrum Brands. "Free of added sugars and preservatives, fresh juice provides vitamins and minerals in their most concentrated form for ultimate health benefits and superior flavor," Berndt said.

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This past Housewares Show marked the first appearance of the Juiceman line. The brand celebrated the occasion with the debut of the 3-in-l Total Juicer, which combines a juicer, a blender and an extractor in one appliance. However, extracting the pulp is a drawback to using a juicer, according to Anthony Ciepiel, chief marketing officer of Vitamix. Juicers discard "a lot of what's good" in the ingredients, including pulp, seeds and fiber. This is out of sync with consumers who are looking for healthier foods--particularly millennials, who have embraced whole foods.

"Millennials are big on avoiding waste, and juicing results in big waste," Ciepiel said. Blenders, on the other hand, are positioned for people looking to maintain their health. "People are snacking more on healthier foods, such as smoothies and healthy dips," Ciepiel said. "In the U.S., people are consuming more smoothies with root and leafy vegetables and seeds. This has changed the smoothie to a whole-food juice." Because blenders keep all the ingredients, what they produce is healthier than juice from juicers, said Tom Dickson, founder of Blendtec. "You want 100 percent of these ingredients because the juice that comes from blenders scrubs every nook and cranny of your intestines," Dickson said. "The juice from juicers also tends to elevate a person's blood sugar levels."

 

Keeping these ingredients in the juice is also, in a way, more economical for consumers. "For the amount of money you spend on fruits and vegetables, you want all of these ingredients to stay in the juice," Dickson said. Blendtec spotlighted its Connect Blender at the show, which includes a kitchen scale that can be synchronized with the blender through an application on a mobile device. The user places the blender's jar on the scale and picks a particular beverage from the app, which then provides recipe directions for the drink. As the user places ingredients into the jar, a sliding scale indicates when enough of each ingredient has been added. When he or she is finished, the user places the jar into the blender's housing and turns it on.

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Versatility is another strong selling point for the blender side of the debate, according to Kevin Chandrarajan, marketing coordinator for Salton. "Juicers are just for juicing, while blenders can be used for juice, smoothies, soup and frozen desserts," Chandrarajan said. In the end, juicing methods boil down to what each consumer likes from a beverage prepared with these products. Kristi Silvis, product manager for Hamilton Beach said: "It comes down to a preference for textures. Juicers are for those who like thinner consistencies, while blenders are for those who favor a thicker consistency. We believe they both make healthy juices. Both deliver a lot of nutrition."

Edited August 1, 2018 by tuanbusku (see edit history)