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Prestashop and conversion rate, google analitics


shockwave3

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  • 6 months later...

Google has Tag Manager for that purpose. You can sign up for free https://tagmanager.google.com/?hl=en#/admin/accounts/create

 

Then add this code to your template file right after the <body> tag. You can customize all aspects easily from the Tag Manager. 

 
{literal}
<!-- Google Tag Manager -->
<noscript><iframe src="//www.googletagmanager.com/ns.html?id=YOURGOOGLEIDCODEHERE"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-F5BK');</script>
<!-- End Google Tag Manager -->
{/literal}
 

For some special events you might need to add some additional code, depending on your specific needs.

 
I also suggest trying out a simple security / independent Money-Back Guarantee plugin which doubled my conversion rate in a week.
The installation is really simple & works like a charm.
Edited by qwekas (see edit history)
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