Straight to the shop or have an index page first?

[Urbanbria]

Would you say it's best to have an index landing page to your website first with a brief description of your website/services, or just go straight in with the shop as your index page?

 

If you do have a basic home landing page, linking to the shop, do you think this will help with search rankings?

 

Finally, if you do go for the landing page option, how should you link your store? domain.com/shop or shop.domain.com?

 

[shokinro]

I think this will depend on your business and how you will promote your business, it is kind of preferences.

 

Finally, if you do go for the landing page option, how should you link your store? domain.com/shop or shop.domain.com?

 

 

 

I do not think there is any big difference between the two.

[iwonawoj]

There is no difference between two landing page options. 

 

In my opinion if the business is about an e-shop the best is to go straight with the shop as an index page. 

 

Wish you good luck