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Dynamic Vales for Facebook Pixel - Facebook Tracking Code


Liliana M

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Hi Guys, 

 

I really need your help :)

 

I need to add the Purchase variable to my facebook tracking code. In other words, I need dynamically pass the value of the purchase in place of the 0.00 in the "value: '0.00'" portion of the purchase event. The Purchase variable must be before shipping cost. 

 

Does anyone knows whats is the value code for the purchase amount ?

 

fbq('track', 'Purchase', {value: '0.00', currency:'COP'});

 

 

 

Thank you very much in advanced. 

 

Liliana

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  • 1 month later...

Hello,

 

The Facebook pixel can do much more than just th econversiosn though. It is also used to segment pretty much any action or user behavior on the site for custom audiences and remarketing. You can track individual products, categories, add to cart actions etc...

 

We recommend getting our module for this: http://addons.prestashop.com/en/23671-facebook-product-ads-facebook-pixel.html

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