Google Analytics and ecommerce conversions

[maxfox44]

Hi Guys

 

I have search around the forum before posting, but I can't seem to find any recent threads and I understand there have been a lot of changes to Analytics in the last few months.

I need to be able to fully track visitors and importantly conversions from different sources, including Adwords and Google shopping.

 

Firstly, I seem to have 2 google analytics modules installed, "Google Analytics V 2.3.4" and "Google Analytics API" So first question, do I need both or which one?

 

I've turned on "smart goals" and seem to be getting goals, but I don't actually know what they mean.  I've tried adding a goal which is triggered when someone completes the payment.

 

Does anyone have a walk through on setting up ecommerce tracking with Prestashop?

 

For reference, my site www.gustodirect.co.uk 

 

Thanks for reading.