Critical review of my site - Why no sales?? Please test drive as a prospective buyer

[Pinkloveshy]

All

Please could you review my site. Its been established for a while and no slaes or messages. Are there problems I'm not seeing? What putting people off.
Any feedback welcome. I'm fine if its very critical. I just want to improve to a point of sale.
Are there items buyers don't like. Is the checkout a problem? (I have 1 page)
????????

Regards
Gillian
Pinkloveshy

[shacker]

All

Please could you review my site. Its been established for a while and no slaes or messages. Are there problems I'm not seeing? What putting people off.
Any feedback welcome. I'm fine if its very critical. I just want to improve to a point of sale.
Are there items buyers don't like. Is the checkout a problem? (I have 1 page)
????????

Regards
Gillian
Pinkloveshy

Hi. First, remove adwords (you dnt make much money with this)
Second, Put in the editorial module a voucher code to offer a discount to your users.
Third, you need to include a live help button, so your customers can contact to you for any questions.

Finally, you need to activate friendly url. Google loves it.

[Pinkloveshy]

Thankyou very much I will try all these things. Should anyone else have any views I'd be pleased to here them
Regards
Gillian
Pinkloveshy

PS. Only one issue I see with your advise is the friendly URL will stop my product zoom working. However if this get sales I'll disable this module. Thanks again

[chineseboy]

Hi. I don't mean to be rude but I don't think your actual site design itself (not functionality, but aesthetics) is very good. It looks too unprofessional. I think that could put off customers. They might feel as though they're not on the website of a proper business. If you're doing the design work yourself, you should take some time to really learn html, css and some graphics programs such as photoshop and illustrator. Maybe look at other sites that do similar things to yours and look at how they have their sites. I didn't mean this to sound rude if it was. I just wanted to give my honest opinion.

[Pinkloveshy]

Chinese Boy

Thanks for feedback I really do appreciate it. Which bits should I tackle first and do you know of a professional who could help. Happy to pay for help but my budget would only be small given the obvious lack of sales.

Help needed.
Any more comments from all who read this thread are welcome, even if they are critical.

Thanks
Gillian

[shacker]

Chinese Boy

Thanks for feedback I really do appreciate it. Which bits should I tackle first and do you know of a professional who could help. Happy to pay for help but my budget would only be small given the obvious lack of sales.

Help needed.
Any more comments from all who read this thread are welcome, even if they are critical.

Thanks
Gillian

Hi. You have a lot of sites for templates. Free and paid. You can view on prestastore.com or visit our site www.catalogo-onlinersi.com.ar and download a free or paid template. Anyway, we can help you to implement a theme

[chineseboy]

First, I think you need to come up with a colour scheme that will run consistently throughout your site. You have about a million different colours on your home page. Plus try to avoid having text on an image background. It makes it hard to read and unless done properly, just looks unprofessional. Plus your site looks too vanilla. Its still very obvious that your site is using prestashop. Try and change the way that the boxes in the left and right columns look. There's lots of small things. I'd help you with your site design for little money but I'm very busy at the moment with my site design as I want it to go live by May 1st. Once I've finished it, you can have a look and if you like my work then I can help you with your site for a reasonable price. If not I'm happy to give you a few tips on here, but obviously I'm not on here 24/7!

Edit: Actually, it wasn't your homepage I was on before. I just saw your homepage and it doesn't have that many colours to be fair.

[Pinkloveshy]

Just set up friendly URL
Voucher points added
and zoom removed

Will look for live help module now.
Any more views from experienced prestashop sellers
Also offers of design help would be accepted for reasonable ££££

Thanks
Gillian

[Pinkloveshy]

Chinese boy

Thanks for comments. Please let me see your site when your done.
Also thanks for comments from others and the offers of themes / help

Please keep the feedback coming.

Regards

Gillian

[charchilp]

I don’t mean to be rude but I don’t think your actual site design itself (not functionality, but aesthetics) is very good.


link Building Service

[Pinkloveshy]

Hi All

Happy to take the comments on board. If I could have specifics of on items I should consider changing (New inclusions / modules / design changes etc) this would be very helpful. Unfortunately a global comment doesn't give me a starting point for change. So far I have implemented all but one changes which have been suggested and have sold my first pair of shorts and viewings are up a fair bit.

Please continue with your critical feedback which includes ideas for change
Many thanks to all for the time taken to give me comments.

Thay are all appreciated
Regards
Gillian
Pinkloveshy

[Pinkloveshy]

Hi everyone

Any more views please. Would be helpful to understand any specific modules I should dump / include and most importantly I've been told I should move to a professional looking open source theme, which I totally agree with.
Any suggestions as to good ones out there which would align well, given the items I am selling.

Please take 5 minutes to provide me with feedback, its greatly appreciated.

Many thanks
Gillian
Pinkloveshy

[diu1so]

try adding 8 products on the homepage, to have 2 rows complete..

also, for me the "visiting the best" quotation it's childish...
and don't use too much caps lock..

[pokemon3d]

Hi,

I don't know whether it is on purpose or not, but with a US-based IP address, I cannot see the cart even if I am not registered on your shop (as visitor only).

When I click on cart links, it says :

"There is no carrier available that will deliver to this address!"

Isn't it a problem for your sales ?

Regards

[miracle]

Hi,

The french translation is really crap !

Don't expect to have french customer ready to buy something if they don't understand what you sell..

[Burhan BVK]

I would suggest moving the featured products and the new products to the top of the homepage so that your products are clearly visible on the homepage. You should also remove the description text from the featured products section, and decrease the height. The descriptions don't have anything extra, it just takes space.

Next thing is to check where you loose customers. You should have google analytics installed, see which pages are visited the most, where your visitors leave the site etc. How many visitors do you have? If it is not much you should consider ads and writing same articles to get a better rating.

[Pinkloveshy]

try adding 8 products on the homepage, to have 2 rows complete..

also, for me the "visiting the best" quotation it's childish...
and don't use too much caps lock..

Thanks for feedback have made adjustments. Is this better or should it be changed further?

Regards
Gillian

[chineseboy]

you've definitely made a lot of improvements. are you getting alot more sales now?

[Pinkloveshy]

Hi

Thanks for the comments.
Not as yet as there is a carrier issue which hopefullly will be sorted today and also an SSL / HTTPS message that comes up once the 10off voucher discount is applied in the checkout.

Still a couple or further tweaks and the slides to get going again.

Others have commented that the translations are very poor and I don't know how to adjust that yet. I've been told I should also remove the long text from my featured items which I will do so long as there is no SEO impact.

I guess it certainly moving in the right direction now with alot of feedback help and great coding help / IT talent of a new friend.

Comments on further improvements from all are still very welcome. Examples of good practice through supplied links would be useful. I need to get this shop fully operational within the next week.

Regards
Gillian
Pinkloveshy

[Kaxis]

Hi,

Think SEO to drive potential customers to your website

Content, meta tags, links, metadata, relevancy, and page title all affect page ranking.
The HTML title tag, an element that tells searchers what your page is about, is often overlooked.

And there is good (marketing) points mentioned in earlier post

Good luck

[bizowner]

All

Please could you review my site. Its been established for a while and no slaes or messages. Are there problems I'm not seeing? What putting people off.
Any feedback welcome. I'm fine if its very critical. I just want to improve to a point of sale.
Are there items buyers don't like. Is the checkout a problem? (I have 1 page)
????????

Regards
Gillian
Pinkloveshy

Are you getting visitors but no sales? Or no visitors either? If you're not getting visitors, you need to market your site to attract visitors. There are a lot of good articles on how to do this. If you're getting visitors but no sales, then the website design might be the problem. Your design does not reflect the product. Your wave graphic is nice but does not show the product! Also your customer base is trendy and image-conscious, very "cool," while your site is very plain. Go to the website of your manufacturers to get ideas on design. Just a few impressions for you. Good luck.

[Pinkloveshy]

Thanks


Really appreciate the last few posts. As soon as the carrier issue is sorted will look to add some cool images to jazz it up a bit. Slides are a work in progress.

Any more suggestions as i'm about to engage my developer friend in another round of changes over the next few days

Regards
Gillian

[Star]

May I give my 2 cents? Your themes doesn't look fashionable. Change to 2 columns, eliminate some blocks. and change to more fashionable color.

[vezy]

La geekerie - you are a bit harsh - what's more - i clicked your link and don't find your blog design particularly very pro/smart looking for such a sharp tongued critic... at least he made the effort to translate!


Keep up the effort - your site is looking better and I'm sure you're efforts will be compensated!

[Pinkloveshy]

Thankyou for your kind comments.
progress has stalled a little at the moment, however I'm hopeful to develop further during the bank holiday weekend.
Best regards
Gillian

[outlet.ee]

I once had the very same problem and started looking, then found some forum post like '100 thing to avoid in e-commerce' and one of the thing I remember from there is 'do not put mission statements on your front page. They just don't give a ****'. Ok, I understand there are some SEO keywords but I suggest to keep it shorter, also cut the height of the slideshow half so the featured products would be visible immediately w/o scrolling down.

Also, I never understand the need for the add to cart button on category or home page when there are product attributes involved. This should be used if there is just plain product with no sizes which you sure do have there.

Now the most important issue I can see is that you don't have particularly wide range of products, (I counted 33 different products), and while attempting to find out about the number of products it appeared there is no search form.

While we are on a subject, I warmly welcome you all to review my site as well (not in English but have look anyway!).

[Pinkloveshy]

Dear Outlet.ee

Your site is brilliant. I see what you mean about the mission statement. How did you get such a fantastic background and I also like the lack of frames on the new products.
Your site has given me much to think about and if you have any code help for background that would be greatly appreciated.

I imagine you are selling lots of products. The site does look very professional

Thanks for taking the time and trouble to respond to me. Its greatly appreciated.
I've just spent two hours improving my onepage checkout to make it more user friendly as I think this is an area where customers were being put off.

Any feedback from others and views of your site would be helpful.

Regards a Prestashop newbie
Pinkloveshy

[outlet.ee]

Thank you for the positive feedback.

For the background I suggest to use the stripe generator which could be found at http://www.stripegenerator.com/. Create the image, save it as 'bg.gif' and drop it to /img folder. Then go to themes/prestashop/css/global.css and edit the 'body' tag by inserting a line there:

background-image:url(/img/bg.gif);

.

Another great tool is at http://www.colorblender.com/, you can find a perfect color palette for your site in there. Or http://webcolor.webmaster-kit.com/

For the new products frames you could open up the css again and find the div.block .block_content and delete the background line, this gives you white bg on new products.

Also, consider removing the white bg from home featured products, in .css there is a line #center_column .products_block .block_content, delete #D0D3D8, and at #center_column .products_block ul li:hover delete the #BDC2C9.

And put the mission statement which you have moved to the bottom, in h1 tags. This is for SEO purposes.

What module you are using for the one page checkout, I think I should use it as well.

[Pinkloveshy]

Thanks for the information. My checkout is a paid module. I'll get you the details for you and send them on.
Will try all the improvements you suggest and see how they go.

Best regards
Pinkloveshy

[jdmorrisn]

I presume you are happy with your site and sales are rolling? I have only just found your comment- I haven't made any test purchase obviously - but your site looks good. Well done.

Only advice I would give is that the top of your page (search/favourites/ languages and currency etc) is really messy. This is one hell of a problem with prestashop that you cannot easily rearrange or get rid of these without messying up the rest of your page, especially if you do your own header. I was stuck on this for weeks moving these things around before I decided less is best. It's better to get rid of the bookmark, sitemap and favourites icons. At best they are poor icons (not your problem this is standard web design) at worst, no one really uses them. (Sitemap - you have few pages, not necessary. Favourites/ bookmark - this is easier via IE and most people prefer this. It's better to add the facebook like icon/ module. Position the search bar to your left or right column perhaps lower down. You will see a much more tidy appearance and website design will start to fall into place at the top. Do this, and then post back and I will take another look and see how you can better rearrange your currency and language icons. All sites are different so once you have done this then the other things can be changed.

This is my opinion though, if you like it as it is then don't worry.