Boni Satani Posted September 22, 2014 Share Posted September 22, 2014 Google Recently Introduced 'Enhanced Ecommerce' Enhanced Ecommerce is the complete revamp of Google Analytics Existing Ecommerce Reports. It lets you analyze how far shoppers get into the shopping funnel, and where you lose them, and help you understand what products are viewed the most, which are frequently abandoned in cart, and of course, those that convert well. It is currently in beta and only supports Universal Analytics. The following blogpost will show you how to generate insights & take business decisions based on Enhanced Ecommerce reports. I will explain major Enhanced Ecommerce report one by one and give you brief information on what each report brings to table in terms of insights from data and actionability. Shopping Analysis Report Product Performance Report Internal Promotion Report Internal Search Behavior Report Coupon Code Performance Report Continue Reading Link to comment Share on other sites More sharing options...
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