Alice Antony Posted June 30, 2014 Share Posted June 30, 2014 Hi everyone, I am new to this forum. I want to increase the customer retention rate in a PrestaShop online store website without spending more money and time. If you know how to achieve this goal with in the short period, kindly let me know. Link to comment Share on other sites More sharing options...
Eric-CBD Posted June 30, 2014 Share Posted June 30, 2014 (edited) A customer that finds you because you are selling what they want will stay with you forever! Retaining them is as easy as that. That being said here is how to make sure they find you: Use every bit of the SEO that PrestaShop has to offer. Enter as many TAGS that you think relate to your products. Write good copy for every product both short and long descriptions. Everywhere you have an opportunity to put text use your keywords. This includes photo descriptions/titles. Make sure you use friendly page titles conversions. Just make sure your pages are filled with keywords relating to your product. Here's the kicker though, make sure it is all conversational. Use your keywords in sentences. Use keywords for CATEGORIES. Instead of "Men" being the title of a category in a clothing shop, use "Men's Clothing" or "Men's T-Shirts" for the title. The more descriptive you can be the easier it is to be found. On picture ALT's make sure you describe the picture in detail. This is not only SEO but it is what a vision impaired person will hear when their program translates the image to text. Make sure to generate a sitemap for Google to index as well. All of the SEO options provided in the program are 100% free. Use every one to your advantage. There is also the automatic emails that you can set up for your customers. You can set it an automatic email if a customer does not buy anything with in X amount of days. This is a gentle reminder that you are here and you have products they are interested in. Yo can also harvest their emails in the sign up for newsletter section. Use them. Set up a free account with MailChimp and seen a newsletter. I hope I didn't ramble too much. You kind of asked two different questions: How to increase customers and how to retain them. Your questions were pretty vague, so I wanted to hit as many free points as I could for you. Edited June 30, 2014 by Eric-CBD (see edit history) Link to comment Share on other sites More sharing options...
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