Facebook conversion pixel TUTORIAL - PS 1.4.x

[Uncanny]

Hi,

please instructions. Should serve for the conversion orders.

<!-- Facebook Conversion Code for sn-order -->
<script type="text/javascript">
var fb_param = {};
fb_param.pixel_id = 'xxxxxxxxxxxxx';
fb_param.value = '0.00';
fb_param.currency = 'CZK';
(function(){
  var fpw = document.createElement('script');
  fpw.async = true;
  fpw.src = '//connect.facebook.net/en_US/fp.js';
  var ref = document.getElementsByTagName('script')[0];
  ref.parentNode.insertBefore(fpw, ref);
})();
</script>
<noscript><img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/offsite_event.php?id=xxxxxxxxxxxxx&value=0&currency=CZK" /></noscript>

[vekia]

i wrote guide about fb conversion pixel - you can read here how to add it with html box pro module, it will replace dynamic variables like value of order or currency

[Uncanny]

it's your second topic about that? i see it somewhere before here on board

No, it's first topic. I'm looking for someone who would be able to do a tutorial for this. I've read the instructions about integration of affilate pixel, but it doesn't work and it doesn't relate with facebook tracking pixel, I think.

I'm looking for tutorial step to step, does anyone has an experience with that, please?

[vekia]

im able to reate tutorial for this,

let me know where i can read about this code - then i will help.

or explain what you have to insert here: 

fb_param.pixel_id = 'xxxxxxxxxxxxx';
fb_param.value = '0.00';
fb_param.currency = 'CZK';

 

what is :

1. pixel_id ?
2. param.value - it's a cart value, but with tax? or without? with delivery? or without?
3. currency - it's obvoius that it's a currency code so in this case i don't need explanation

[Uncanny]

First, it is necessary to clarify what I need to do to insert code.

(I'm sorry for my English)

 

The code from facebook to put themes/mytheme/order-confirmation.tpl about:

{$HOOK_ORDER_CONFIRMATION}
{$HOOK_PAYMENT_RETURN}

 

We will not change the code!

 

My problem was that the code did not send. It is a fact that after completion of the order, was redirected to history of orders. Order-confirmation.tpl was not seen.

 

I solved it as follows:

In cashondeliverywithfee/validation.php change code on:

Tools::redirectLink(__PS_BASE_URI__.'order-confirmation.php?key='.$customer->secure_key.'&id_cart='.intval($cart->id).'&id_module='.intval($cashOnDelivery->id).'&id_order='.intval($cashOnDelivery->currentOrder));

In cashonpickup/validation.php change code on:

Tools::redirectLink(__PS_BASE_URI__.'order-confirmation.php?key='.$customer->secure_key.'&id_cart='.(int)($cart->id).'&id_module='.(int)($cashOnPickup->id).'&id_order='.(int)($cashOnPickup->currentOrder));

In bankwire is it OK.

 

The code is now posted and we can begin to address the detail of the code!

 

fb_param.pixel_id = 'xxxxxxxxxxxxx'; This is number tracking pixel (token?). Each tracking pixel has a different number.

(https://www.facebook.com/ads/manage/convtrack)
fb_param.value = '0.00'; I think that it determines from what values will be pixel sent. I don't know if it shows how much the order stands. Facebook says that may change according to their own values (https://www.facebook.com/help/435189689870514/)

[vekia]

well, for me everything is clear how to create it, but i still wondering about order value, it must be with or without tax? with or without delivery cost? i need only this information, then i will create tutorial

[Uncanny]

well, for me everything is clear how to create it, but i still wondering about order value, it must be with or without tax? with or without delivery cost? i need only this information, then i will create tutorial

It would be best if the price is with tax and with delivery. This is the total cost of the order. Because everyone has set a different amount for transport. (Specifically, I do not use sales tax. I'm not a VAT payer.)

[vekia]

ok im reading the guide on facebook, one question

 

 

When you create a conversion pixel, you should assign it the category that best describes the type of conversion you're tracking (checkouts, registrations, leads, key page view, adds to cart, or other website conversions) because we'll report the conversion events in your ads manager using those categories.

I noticed that there are various tracking pixels,

in what kind of conversion you're interested? add to cart? i bet on "order", right?

[Uncanny]

ok im reading the guide on facebook, one question

I noticed that there are various tracking pixels,

in what kind of conversion you're interested? add to cart? i bet on "order", right?

Yes, the first one. Checkouts.

[Penuel]

If you are just interested in getting the conversion pixel setup on the order confirmation page instead of doing the complex programming of it, then there is already a PrestaShop addon which you may like to use:

 

http://addons.prestashop.com/en/analytics-stats-prestashop-modules/8511-facebook-order-conversion-tracking-code-manager.html

 

Just wanted to bring it to your notice.

 

Thanks

[BugsyMcgraw]

Hi everyone,

 

I created custom audience on facebook and need to place the pixel on my website. How do I do this?. I am using prestashop 1.5.4. Anyone got an idea how?

 

many thanks