Help Maximizing My Meta Tags, Meta-title And Meta-keywords

[natebc]

Hello,

 

I am working on a New 14,000 Products and I'm stuck on the SEO part. 

Meta-title
Meta-keywords
Meta-description
Tags (x,y,z...)

 

I dont know what information, I should put there:

 

1) Can I use the same information on each field. Or does it have to be different.

2) What information should I use. Where can I find it to Maximize a better SEO.

3) Dose any one know a good video or website that can help me.

 

Thanks

Natebc

[Spark111]

Bij de looks of your post I have a hunch, that you'd like to use a csv feed import.

In that case you can leave all optional fields blank and Prestashop will do the work for you.

Standard SEO best practice is:

1. all meta-titles are crucial to ranking and should be unique

2. all meta-descriptions are crucial for click-through-rate and should be compelling and unique

3. Google doesn't use meta-keywords a year ago for anything. Bing uses them for ranking.

Using tags is a whole different matter and have to do with user experience rather than SEO. Sort of.

 

#2 is more important than you might think. I am not going into "why", but I go into "what".

In my opinion a meta-description  should have a call to action and some proposition why people should buy/click/respond/download.

Meta-description should be about 150-160 chars long.

Meta-decription won't alsways show in the search results, when Google thinks, your rich snippet info or other text is more appropriate to show.

 

Example which is "all-right":

Explore our xyz-product for your convenience. Only $4,99 and free shipment.

A bit short, but I hope you get it: CTA, price is the main proposition, free shipment is the second proposition.

 

There are some excellent SEO plugins to assist you, but when using a feed you can partly automate this yourself.

One more thing: SEO is a process. You can evaluate the results in Google Wbemaster tools and adjust your meta-data accordingly.

So maximizing is never done.

Hope this helps.