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Using Title Text In Product Descriptions


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My understanding is that title text refers to the first letter of every word being a capital, like in the title of this thread. I've seen some ecommerce sites with the product description written all in title text. One site in particular is very successful and professionally done, I can't believe that it was an oversight. So my question is, what are the advantages of writing a product description in title text? I tried to look at it objectively and it's the opposite of convenient to read, so can't figure it out.

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I'll Rephrase The Question. Is There Any Advatage To Have The Product Description With Every First Letter Capitalized, Like This Post. I Find It's Hard To Read, But Every Word Seems To Draw You In I.e It's More Difficult To Disengage And Move On To Something Else. Which May Keep The Customer Reading And On Your Page.

Edited by Dan1 (see edit history)
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