SEO For Product Pages

[Andy1]

I have around 200 products on my website and I am not sure how to start doing SEO. Do I optimise every product page, or should I focus on the main category pages?

 

I have created a list of keywords that I would like to optimise for, but I am a bit confused as to how best to approach this.

 

I appreciate any help, thank you.

 

Andy

[tienderonline]

Hi Andy, i think everyone has his own approach. I do myself first create a document with the structure of the website and assigning the keys to the URL's i want from top to down, so I always use to optimize home, then the category pages and after that, the product urls.

 

Anyway, you should optimize all so starting from the bottom or the top doesn't really matter too much imho ;P

[Radiator]

you have keep in mind that best conversion brings products pages, so you should focus on them,

 

but to have good optimized product page need to be optimized home and category page.

[Ronaldo Perez]

It all depends on what exactly needs to look for buyers of your products.

 

For example, if you sell cameras, the queries are likely to type "buy Nikon d7000" - and under such queries is better to optimize the product page.

 

But if you sell such as hats (caps?), the user can search for "where to buy white beautiful winter hat", i.e. the query does not use a brand or product part number - and you have such hats in the store 10 or 20 different products - for such requests IMHO better optimize the page category with these caps.

 

In addition, there are many internal factors affecting the optimization, such as - internal link.

 

(I do not speak English, but we hope to understand written)

[Andy1]

Thank you for your replies. Sergey, your English is very good, I can understand exactly what you are saying.

 

My site has the following structure

 

Approximately 190 products in the following categories

 

Search By

 

Room

Bedroom

Living Room

Bathroom

Kitchen

Home Office

Conservatory

Dining Room

 

 

Item

Bathroom Cabinets

Bookcases

Coffee Tables

Console Tables

Desks

Dining Chairs

Dining Tables

Hall Storage

Hi-Fi / CD / DVD Storage

Home Office Storage

Lamp Tables

Laundry Baskets

Mirrors

Sideboards

Television Cabinets

Wine Racks

Childrens Furniture

 

 

Wood

Mahogany

Pine

Oak

Ash

White Painted

 

 

Range

Range 1 (20 Products)

Range 2 (35 Products)

Range 3 (24 Products)

Range 4 (36 Products)

Range 5 (30 Products)

Range 6 (45 Products)

 

 

 

 

 

If I start at the top and work down, which keyword do I use for the homepage? This keyword is more likely to be used in the product page than the homepage, and if I use it twice, wont it then be seen by Google as duplicate META data?

 

My problem is many of the keywords can be applied to multiple pages, so I don't know where to start.

[Ronaldo Perez]

Hi Andy

 

your English is very good, I can understand exactly what you are saying.

 

Praise be to Google Translation

 

If I start at the top and work down, which keyword do I use for the homepage? This keyword is more likely to be used in the product page than the homepage, and if I use it twice, wont it then be seen by Google as duplicate META data?

 

My problem is many of the keywords can be applied to multiple pages, so I don't know where to start.

 

If you plan to engage in self promotion SEO your site, I would recommend that you first become acquainted with this example here http://www.seomoz.or...actors#overview

and read the information on the "semantic core of the site" (also available in English-speaking Internet using a different phrase) - it will give you to understand what key words will be helpful.

 

As for the meta headers are important only for "meta title" and "meta description", meta keywords have long been ignored by most search engines. From your question I understandthat you may confuse the term "keyword" and "meta keywords".

 

Specifically on your question, I would have done so:

- Category page "Bathroom Cabinets" is optimized for a single query, or some similar such as "bathroom cabinets with mirror", "bathroom cabinets discount", "bathroom cabinets ny"

- Product page already optimized for a specific product model, such as "Chair brandX modelY" or "green chair modelZ"

- Home page you can try to move on several important needs in one form or "shop chairs for the dining room"

 

If users are not looking for your products by "brand model", and looking like "green leather dining chairs", then all the more difficult and to get targeted customers from search engines, will have to act a little differently, for example to create additional pages are optimized for these requests. Although, if your product contains in the name/page "green leather dining chair modelZ" - that the above scheme will work too, just not at full strength.

 

In general, this topic is too broad, so that I could describe it in one post:)

 

All used my key words I have quoted only for example, Hough may not apply exactly to your store.

You can use, for example adwords keyword tool for the selection of his words.

 

advice: before applying any changes to your store - a hundred times be certain that it will not hurt him. This is also my opinion the above-described

[Andy1]

Thank you for another detailed reply Sergey.

 

I think I am starting to get an idea what to do, for example.

 

One of my keyword/phrases is 'Dark Furniture' and this applies to one of the Ranges. For the main product Range page (a sub category) the Meta Title would be Dark Furniture - Buy Dark Furniture - Dark Furniture Online, or whatever keywords I find most suitable in Googles Keyword Tool.

 

It appears I need to do a lot more searching for keyword phrases as I really only have a list of products and wood type. So i need to include all variants of 'Online',' UK', 'Buy' etc etc

 

What I dont understand is when I have written the meta titles and descriptions with the keyword phrase (for example cheap furniture online). I would need to also write this keyword phrase into the product description or have it on the page, which wouldn't appear natural. Is it better to not write them on the page if they don't look natural, but keep them in the meta title/description?

[Ronaldo Perez]

In general, you think correctly and in the right direction, another note: do not chase high rates of requests. Let me explain with an example:

 

a) check the exact phrase occurrence (request is taken in square brackets []), it will give you an idea of ​​how muchis this request users do. That is, user is looking for "dark furniture blablabla" or "blabla dark furniture" and it's all included in the request "dark furniture", but if you specify [dark furniture] then we'll see how many people searched for dark furniture and can decide whether the suit this search we.

 

Even in your example, I see in UK

dark furniture - 18100

[dark furniture] - 140 - !!!

 

Here we see that selecting query optimization dark furniture you can make a mistake, because it does not givethe desired result and the number of visitors. In the same keywords tools to see:

[dark wood furniture] - 1600

[dark oak furniture] - 590

[dark wood living room furniture] - 170

and it is worth considering - it may be necessary to review the list of keywords for which we are going to optimize your website (for a just and responsible semantic kernel (core?))

 

b ) do not chase the big numbers.

You can spend £ 10,000 on promotion on request [bedroom furniture] - 74000 visitors from the top 1 SERP

or You can spend £ 100 on promotion on request [dining furniture uk] - 210 visitors

and still get the same number of orders!

I hope the analogy is clear, you should choose queries that are well converted into orders

 

c) Dark Furniture - Buy Dark Furniture - Dark Furniture

Here, I would suggest that you consider "delimiters (such as -, | , / , + , etc and punctuation)" and their use in title

 

 

I would need to also write this keyword phrase into the product description or have it on the page, which wouldn't appear natural. Is it better to not write them on the page if they don't look natural, but keep them in the meta title/description?

 

By the way, I forgot. I highly recommend reading the rules and recommendations of Google, it can be veryuseful (although it would seem - who will just read the rules ).

Specifically on the issue: it is better not to do it. Title and desc be in summary form to reflect the page content, ie If you have a page:

This is better dark oak furniture

cost 20

then the title should contain - dark oak furniture, but not - dark furniture

 

There are many obvious and not very nuanced, but overall, I think you get the direction.

 

There is another way - if you do not know how to do - look at the top sites in your area (competitors), with high probability the larger sites already use all the good SEO techniques

[Andy1]

Thanks again sergey,

 

It is making more sense now.

 

One more question though, what's the difference between:

 

Dark Furniture

 

and

 

[Dark Furniture]

 

What are the results for the one not in brackets?

 

I am actually using 'Dark Wood Furniture'.

 

I have take the results from Google Keyword tool, then checked how many sites are listed in Google for that search term, then used a formula to see how efficient each phrase is. Is this the right approach?

 

Thanks for all your help with this.

 

Andy

[Ronaldo Perez]

about [keyword] and "keyword"

http://adwords.googl...=en&answer=6100

 

I have take the results from Google Keyword tool, then checked how many sites are listed in Google for that search term, then used a formula to see how efficient each phrase is. Is this the right approach?

 

sites, why sites? not sites.

example

[dark wood furniture] - 1600

1600 - is not sites, is the average number of search phrases dark wood furniture for month

 

Many novice sellers make this mistake, they THINK that people should look for dark furniture (usually these words are used in the price lists of manufacturers and suppliers with which the store), but people are looking for dark wood furniture and dark oak furniture

 

and entering a search query in square brackets (or left in the key.tools interface is the "EXACT match", the checkbox) - you know how many people are looking for the EXACT phrase

[Andy1]

Hi Sergey,

 

Ahh, i now understand what the brackets mean. Thank you.

 

I am probably not explaining myself very well with what I mean by 'searching sites'. I am taking the result from the exact match in google keyword tool. Then I do a search in google for that keyword/phrase, for example 'Dark wood furniture'. Google tells me there are 7,430,000 results for that search term. From this I work out how 'efficient' the keyword/phrase would be.

 

e.g. (these numbers are made up)

 

[bedroom furniture]

Number of sites listed when searched in Google = 100,000

Searches per month for that keyword/phrase = 1000

 

[bedroom furniture UK]

Number of sites listed when searched in Google = 50,000

Searches per month for that keyword/phrase = 700

 

Whilst [bedroom furniture UK] has fewer searches per month, there is less 'competition', so my site is more likely to rank higher.

 

Is that right?

[Ronaldo Perez]

Ah, now I understand. That's right, if you have such knowledge is good, in fact, the lower the competition, the better.

 

By the way, on the product pages, there is the concept of "low-frequency queries" - for it is usually pretty easy to get into the top and at the same time a good conversion. For example people looking for "a short chiffon dress with long sleeves"

- competition for such a request will be low and it is better to move than for "short dress"

If you find such rare queries for your business - get a lot of quality traffic