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Best way to perform A/B split testing?


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I'm looking to do some pretty broad chances to my site that -cannot be isolated to a particular section-

For example, I want to change my "add to cart" button. As you can see, this isn't something you can isolate to a certain part of my site for testing.

So I'm thinking of creating a duplicate copy of my site, both pointing to the same database (otherwise financial reporting and customer records will be a mess)...but I'm wondering how the following will work:

-Domain: will it cause me all sorts of technical issues if I have half my visitors directed to a clone of my site in a sub-directory? (e.g. www.mysite.com/clone). I'm thinking of things like navigation, shopping cart etc

-SSL certificate: will it throw up all sorts of errors?


Just thinking through this...seems like it's going to cause all sorts of nightmares from a technical level. Anyone have advice on what's the best way to approach this A/B split testing?

Cheers

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