Hi everybody,
After going through the problem 500 times and consulting several SEO experts - who didn't find anything, I'm stucked.
My website, which has been around for 13 years and has been growing steadily since then, experienced sudden drops in traffic during the year 2023 for no apparent reasons (no site changes, no Google penalties). The site is on Prestashop 1.6.1.4, it's not perfect but it's healthy, fast and updated daily. However, some of my keywords have gone from the 6th position to the 78th, the traffic of some pages of my site has been divided by 8 and the visibility of my site has even become almost non-existent in some countries (divided by 20 in the USA...). My competitors haven't experienced these problems so I admit I don't know what to do anymore. If you have any leads, even far-fetched ones, I'm all ears.
Thanks for your help,