Prestashop API Tracking for Ads

[Yateo]

Hi,

 

Does someone know a module to track down all datas (purchase, add to cart, view content, page view) from the website to ads platform (Analytics, Google Ads, Facebook) by API ? (kind of Server to Ads tracking with a module)

PS : Not looking for pixel/tag tracking, but API tracking which communicate between Prestashop datas and Ads Platform directly.

The purpose is to substitute pixel/tag tracking 100%.

thanks

 

Edited March 23, 2021 by Yateo (see edit history)

[Yateo]

Hi,

Thanks for your feedback.

This solution provide the first step which is tracking the event on the website and send them to your backoffice in Prestashop with an API. So it's the beginning.

But from what I understood, It does not communicate these informations with Ads Platform (Google Ads, Facebook Ads).

The final purpose is to provide these informations to all the Ads Platform used by the website and optimize ads campaigns. (without any cookie/pixel)

Let me know,