21 minutes ago, ndiaga said:Email verification can discourage some customers.
I would say that account registration can discourage (not link verification), but if you require people to register then the registration should be secured with e-mail verification.
QuoteSo we think that the only reason they come to your website is they find your products usefull and the only they register is they are willing to buy so why verify theire emails?
Yes, our customers don't contribute in any way. But there has to be a way to contact a customer, in case of payment problems, products availability, delivery delay or any other reason. So since we don't require phone number, the e-mail has to be correct. This is a first reason.
Second reason is imagine someone makes an order using your e-mail address, he can make us and you some problems, not unsolvable, but also not necessary.
Last reason is that if user simply provides e-mail address with a mistake, we will see the order as completed but if user doesn't contact us that he didn't receive any order confirmation (just he will assume the order didn't happen), we will have no way of finding this out, and also no way of contacting him.
QuoteIn e-commerce a long, painfull registration process will drop sales.
Sure, this is definitely true, but then there should be an option to disable or enable it, because for some (for many I believe) this is needed.