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I am really liking PrestaShop. I am about to open a important store :)


KingBirds

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This answer is very individual. It depends on your needs and what you want to achieve. SEO is a manual, never ending fine-tuning you should make yourself. Prestashop gives you basic instruments. Rest is your work (unique content, keywords), social marketing, speedy server, etc...

We do have a SEO forum section you can take as help or orientation.

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The module requirement depends on the type of products or services you are selling on your store.  I think following are essential modules. 

General Modules:

Search Module, One Page Checkout, Abandoned Cart, Return (RMA), Payment and  Shipping modules, 

Product Page Modules:

Size Chart, Cross-sell or Up-Sell Module, Video, Social Sharing

SEO and Social modules:

SEO module, Social Media modules as per requirements

You can also check the stores which are selling the similar tepe of products. 

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