Hello everyone,
I’m currently looking for a free module or alternative to integrate the Facebook Conversions API into my PrestaShop store. My main goal is to track events like purchases and add-to-cart actions accurately, without relying solely on the Facebook Pixel, which can be blocked by ad blockers or browser privacy settings. Shopify has one, I don't see why Prestashop shouldn't😉
I’ve already come across several paid solutions, but I was wondering if anyone here has found a free or open-source alternative that works for PrestaShop (version 1.7+). I’m not necessarily looking to sync product catalogs, just to improve event tracking accuracy via server-side tracking.
Any advice or guidance would be greatly appreciated. If you’ve managed to implement this manually or through a free plugin, please share your experience!
Thank you in advance for your help!