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The more I venture into online entrepreneurship, the more I wonder if your theme aka the 'look and feel' of your website really matters? I get so stressed out trying to find a good starting theme that's as close to my idea of professional as I want it. Meanwhile, people I know around me are throwing up websites that look like they were designed in microsoft paint, and are selling with no customer complaints. So it makes me wonder... does your theme matter? Does my theme matter? Should I just toss 'looks and feel" to the wind and not care what my theme looks like - just as long as the shopping cart works? Eh... I don't know. Sometimes, I think I should but then I'd feel embarrassed to have a website like that. Other times, I think I'm being silly and only holding myself back. Long term merchants (and even newly successful merchants) and developers... what do you think?